B2b PR

7 days ago

Ottawa, Canada Octopus HR Full time

B2B PR & Media Relations Specialist
**Location**: Remote (Canada)
**About the Company**:
This remote-first B2B marketing agency is passionate about growth,its clients’, its employees’, and its own. The company partners with forward-thinking, tech-savvy organisations reshaping industries such as advanced manufacturing, clean energy, IT infrastructure, and enterprise software. It thrives at the intersection of storytelling, strategy, and measurable impact.
They are seeking a PR professional to elevate client voices, shape meaningful narratives, and secure placements in the right media outlets.
**What the Role Involves**:

- Drive Media Strategy: Lead end-to-end PR planning for 4-7 B2B clients, from positioning to outreach to measurement.
- Craft & Place Stories: Write press releases, pitches, and bylined articles that make complex technical concepts accessible and compelling.
- Build Relationships: Develop and maintain media, analyst, and influencer relationships across industries like manufacturing, cybersecurity, clean energy, and emerging tech.
- Earned Media Wins: Secure placements in trade publications, business outlets, podcasts, and niche communities to enhance credibility and visibility.
- Support Funding & Milestone PR: Lead PR strategy for funding announcements, product launches, executive appointments, and major partnerships.
- Executive Positioning: Collaborate with client executives on thought leadership content, including op-eds, speaking opportunities, and awards submissions.
- Integrate with ABM & Content: Align PR activities with ABM campaigns, content marketing, and social activation to maximize amplification and lead generation.
- Crisis & Reputation Management: Guide clients through sensitive situations with clear, confident communications that protect brand trust.
- Measure & Optimize: Report on media coverage, share of voice, and ROI, refining strategies for stronger results.
- Stay Ahead: Monitor trends in media, analyst relations, AI-driven discoverability, link building, and digital PR.
- 4-7 years of PR, media relations, or communications experience, preferably in B2B or agency settings.
- Proven success securing earned media in trade and business publications.
- Excellent writing skills, with the ability to translate technical topics into engaging stories.
- Strong pitching and relationship-building skills with journalists, editors, and influencers.
- Familiarity with media tools such as Cision, Muck Rack, HARO, Source Bottle, Qwoted, or equivalents.
- Experience aligning PR with content, ABM, and social campaigns.
- Confident client-facing communicator who can present strategies and manage executive relationships.
- Organized and proactive, capable of managing multiple accounts simultaneously.
- Bachelor’s degree in Communications, Marketing, Journalism, or equivalent experience.

**Why the Role is Attractive**:

- Flexibility & Autonomy: Work from anywhere in Canada with a schedule that fits your lifestyle.
- Continuous Learning: Dedicated budget and time for professional development to stay ahead in PR.
- Competitive Benefits: 100% employer-paid benefits.
- Innovative Work: Partner with companies shaping the future of manufacturing, technology, and energy.
- Collaborative Team: Join a team that celebrates wins, shares knowledge, and fosters professional growth.

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