Digital Marketing Manager Remote

**Company Overview** Lavvi is a growing InsurTech with deep life insurance industry expertise. For over 15 years, life insurance companies have trusted us to deliver software and strategies that increase their online distribution and ultimately safeguard more lives. Our purpose is to inspire greatness - in ourselves, and in each other. The mission is to deliver technology that empowers people and organizations to reach their highest potential. Our vision is to be North America’s most trusted and sought-after insurance distribution experts. **The Team** We’re building an A-Team of high achievers who care about the people we work with. No brilliant jerks allowed. We’re seeking like-minded people with the skill and the will. We know the most important thing about delivering exceptional work is to feel valued and appreciated. Let’s be honest. Is the life insurance industry sexy? No. But doing meaningful work with people who care about our growth sure is. **The Opportunity** Guided by a high level go-to-market strategy, you have the expertise to develop the right mix of tactics/channels that will best move the needle. Your mission is to improve the effectiveness of our sales outreach and accelerate the enterprise buying cycle. You like to get to the heart of matters, knowing that even for B2B marketing there’s a human being you must connect with first. You believe the right messaging considers both emotional and rational impact. You also know that good marketing means selling outcomes, not features. Your challenge? Show and not tell. You can craft unique ABM campaigns that deliver personalized landing pages and custom messaging. You are a well-balanced analyst and strategist. You have the execution skills to deliver, and the analytical skills to optimize accordingly. A bit of a mad scientist, you love to test and iterate to discover exactly what lands. This is an exciting role with plenty of growth opportunities. Whether you are interested in building your skills as specialist and individual contributor, or whether you want to lead your own small but mighty team of digital marketers. We’ll establish a custom development plan to get you there. **Nuts & Bolts**: - Start date: As soon as possible - Status: Full time (40+ hours) - Location: Remote or onsite (if in Moncton, NB) - Reports to: VP of Marketing - Career path advancement: Digital Marketing Manager > Marketing Director > VP of Marketing **Other responsibilities**: - Develop a world-class marketing funnel from the ground up - Recommend and implement marketing automation tools that extend our capabilities - Maintain an influential social media presence across all relevant channels - Measure and report on the performance of all digital marketing campaigns - Become a guru in our display marketing platform, Terminus, to leverage capability to the fullest - Create and execute digital marketing tactics that strategically validate hypothesis on target customers, messaging, and channels - Collaborate closely with sales to deliver industry leading multi-touch account-based marketing tactics - Make data-driven decisions by monitoring and reporting key metrics across multiple data sources - Quickly launch and optimize campaign landing pages - Improve and optimize our website - Nurture an ongoing understanding of our footprint in the industry, our products/services and the mission **Qualifications**: - Must-haves:_ - 5+ years of experience in digital marketing, enterprise B2B, and ABM marketing - Demonstrated experience in SaaS product marketing and automation platforms - Thrilled to take extreme ownership of your work and heavily output driven - Comfortable taking risks in a fast-paced environment with ambiguity, wearing multiple hats and unafraid to experiment on various platforms - Confident building workflows from the ground up - Demonstrated experience maximizing ROI on established budgets - Excellent problem-solving skills - Skilled in marketing analytics and big picture strategic thinking - Factual and direct to the point communication style - Nice to have:_ - Previous experience in insurance, financial services and/or start-up environment - Bilingual in French and English - Previous experience using platforms like HubSpot or Terminus - Advanced expertise in setting up and configuring automation tools (e.g Terminus) **Compensation & Benefits**: **$90,000-125,000 CAD** - **Additional perks**:_ - Feel significant, valued and appreciated. You’ll have big impact on a small organization - Fully remote work environment (unless you are Moncton-based and want to join us at the office) - $500 home office stipend - Flexible work hours & strong work/life balance - Competitive salary - 25 days paid time off annually - Team socials - Work with a team of high performers - Comprehensive dental, medical, vision and life benefits - RSP matching program - Employee Assistance Program - Tons of opportunities for growth and career advancement To le