Digital Marketing Specialist
2 weeks ago
**We are looking for you**
In this role, you will be the digital lead for multiple clients and work collaboratively with both internal and external stakeholders, such as developers, media teams and client representatives, ensuring the successful launch of digital campaigns.
**Must Haves**
- Minimum of 2+ years relevant experience
- Ability to collaborate effectively, manage multiple complex projects with competing deadlines, and excel in a fast-paced environment
- Experience in managing digital projects and campaigns, including building relationships with third-party partners and bridging communication between technical and non-technical stakeholders
- Working knowledge in marketing platforms such as Mailchimp, Luminate, Raiser’s Edge NXT, Fundraise Up, and software such as Microsoft Excel, Word, PowerPoint and Outlook
- Understanding of analytical tools such as Google Analytics, Google Tag Manager and Looker Studio
- Familiarity with media platforms such as Google, Meta, Instagram, LinkedIn, Pinterest as it pertains to paid advertising
**Responsibilities**
- **Digital Strategy**: Collaborate with internal and external stakeholders to define campaign requirements and manage projects from inception through to launch
- **Landing Page Creation**: Build and customize campaign landing pages within content management systems such as WordPress and HubSpot, incorporating integrations with donation platforms such as Fundraise Up and AKA Raisin
- **Tracking and Reporting**: Implement necessary UTM tracking parameter to ensure accurate data flow into tools such as Google Analytics and CRMs to enable detailed reporting
- **Performance Monitoring**: Continuously monitor digital campaign performance and identify opportunities for optimization
- **Digital Strategy**: Collaborate with internal and external stakeholders to define campaign requirements and manage projects from inception through to launch
- **Market Research**: Conduct research on digital marketing trends and communicate insights to internal teams to inform strategic decisions
**Who is Blakely?**
We are a diverse and smart team who value transparency, collaboration, hard work, and curiosity. We value people above all else and we demonstrate that in our team, in our work, and within the amazing relationships we nurture every day with our clients.
As a workplace which strives to create a culture based on inclusivity and teamwork, we believe that our culture is our biggest competitive advantage. We provide equal opportunity to all employees and applicants without regard to race, religion, colour, gender identity, age, sexual orientation, neurodiversity, or disability, visible or invisible.
We need YOU - an accomplished **Digital Marketing Specialist**who wants to make a difference in the world - to join our team.
**Salary Range**: The starting salary range for this position is $60,000-$70,000, commensurate with experience. In addition, a comprehensive benefits package including health, dental and vision care, 3 weeks vacation plus an additional 9.5 Blakely days off (half day Fridays before each long weekend and the office is closed for one week at the end of December each year).
**How to Apply**
Begin your journey with us and let’s inspire people to do more.
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