Marketing and Communications Coordinator

**JOB POSTING**:
**Position Title**:Marketing and Communications Coordinator

**Location**: AlzheimerSociety of Toronto (AST) and Alzheimer Society of York Region (ASY)

**Reporting To**:AST Director of Marketing and Communications

**Employment Type**:Permanent Full Time 35 Hours Per Week

**Position Grade**: 4

**Position Range**: $54,000.00-$59,000.00/Annually

**Start Date**:October 2025

**About Us**:
The **Alzheimer Society of York Region (AS York)** is a non-profit, community-based agency committed to improving the quality of life for individuals diagnosed with Alzheimer’s disease and other dementias. We provide supportive counselling, education, and respite care for caregivers, as well as social and therapeutic activities through our **D.A.Y. Centres** for persons living with cognitive impairments. We work in collaboration with multiple community partners across York Region to deliver impactful programs and services.

The **Alzheimer Society of Toronto** shares this mission by providing support, information, and education to people living with dementia, their families, and caregivers. In addition to increasing public awareness, the Society promotes research and advocates for services that respect the dignity and needs of individuals affected by dementia.

Together, the Alzheimer Society of York Region and the Alzheimer Society of Toronto are seeking an enthusiastic and resourceful**:Marketing and Communications Coordinator**

**Position Summary**: This position supports the marketing and communications goals of two Alzheimer’s societies: the Alzheimer Society of Toronto and the Alzheimer Society of York Region. As a key member of the communications teams at these societies, the Marketing and Communications Coordinator plays a critical role in various marketing campaigns and initiatives to enhance outreach and visibility. This role supports the implementation of communications plans, working to increase the profile of programs and services across all communication channels. The coordinator supports fundraising campaigns and strategies, producing compelling and engaging content, coordinating print and digital material and ensuring consistent branding and messaging. Key Responsibilities:

- Develop and deploy newsletters that highlight organizational news, programs, impact stories, and upcoming events.
- Maintain accurate and segmented mailing lists and ensure compliance with CASL.

**Marketing Campaign Execution**
- Execute strategy for integrated marketing campaigns that support fundraising initiatives, program promotion, public education, and community engagement.
- Track campaign performance, analyze metrics, and recommend improvements for future efforts.

**Social Media Management**
- Create and curate engaging content for social media platforms (Facebook, Instagram, Threads, LinkedIn, X, etc.).
- Monitor analytics and engagement to optimize performance and grow the organization’s digital presence.
- Maintain a monthly content calendar aligned with organizational priorities.

**Publications & Reports**
- Support the production of the organization’s Annual Report, including coordinating with writers, graphic designers and printers.
- Lead development of quarterly or biannual stewardship reports showcasing program outcomes and donor contributions.
- Coordinate the production and distribution of the organization's Program Guide in both print and digital formats—including content development, layout coordination, and seasonal updates.

**Website & Digital Analytics**
- Maintain and update the organization’s website content to ensure accuracy, accessibility, and alignment with current priorities.
- Track and analyze website and digital campaign performance using Google Analytics and other tools, providing regular insights to improve engagement and reach.

**Program Marketing**
- Work with program staff to develop client impact stories and photos
- Collaborate with internal departments to ensure update to program flyers, guides etc.

**General Communications Support**
- Ensure brand consistency across all materials and platforms.
- Collaborate with staff across departments to promote programs, services, events, and campaigns.
- Maintain media lists and deploy media releases to promote organizational milestones, events, or announcements.
- Support the development of marketing collateral and promotional materials.
- Ensure all communications activities align with and support the overarching communications plan.
- Manage World Alzheimer’s Day and month awareness initiatives
- Maintain photo library

Qualifications:

- Degree or diploma in Communications, Marketing, Public Relations, or a related field.
- 2+ years of relevant experience in a communications or digital marketing role, ideally within the non-profit sector.
- Experience with social media scheduling tools (e.g., Hootsuite) and content creation.
- Strong knowledge of Google Analytics and basic website content management systems (e.g., WordPress,