Audience Growth

**Audience Growth & Insights Specialist**
- Full-Time Position_

We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination

**Put your expertise in the spotlight**

The customer experience brand and marketing team is seekingaAudience Growth & Insights Specialist to lead the growth strategy directly impacting audience size and community engagement.

The right person for this role is comfortable curating and synthesizing data into meaningful insights and clearly communicate complex findings. They must be able to juggle multiple projects at once, while working closely with social media managers, account managers and partners to communicate findings in relevant ways.

This role will drive social media strategic testing proposals, including design and learning agenda for post-test evaluation, in concert with Social Media Analyst. Together, they are to deliver ongoing, actionable insights and optimization recommendations through reporting and social landscape intelligence.

**Main Responsibilities**:

- Leading strategic insights development within social reporting (performance analysis, social listening, AVOD monetization, benchmarking, competitive analysis) and key contributor the center of excellence.
- Finding every edge possible to drive growth, even in the smallest of increments that will add up to long-term sizable gains and accomplishing of goals.
- Driving audience growth from insight to execution, working cross-functionally to get things done, while building best practices within the existing marketing processes.
- Monitoring platform evolution, target audience and monetization shift to identify hacks, tweaks, and adjustments to growth strategy.

**You possess the following professional and technical skills**:

- Bachelor's degree in communications/marketing or equivalent.
- At least 4-7 years of experience in the marketing or advertising field as a Social Insights Lead, Social Strategist, Growth Marketer, or Channel Optimization Specialist.
- Experience growing organic social followings across all major social platforms (i.e., Meta, TikTok, YouTube, LinkedIn).
- A knack for platform innovation that drives growth.
- An audience whisperer, detecting shifts in target audience culture/trends and knowing how to authentically, and effectively, engage Cirque du Soleil in the shifts.
- Strong communication skills to share strategic recommendations succinctly and effectively.
- Collaborative and cross-functional.
- Versatile and ability to adapt to a constantly changing environment.
- Experience in paid social and influencer strategy is an asset
- Experience in 3rd party partnerships is an asset
- English fluency required, but French bilingual is ideal, with the ability to communicate both orally and in writing.
- Experience in the entertainment industry is an asset.

**Create with us**

**Our employer proposition stands out. Here's an overview**:

- An inclusive work environment based on team experience;
- Access to an individual office on the days you come to the Montreal Studio, a stimulating environment that will allow you to put all your creativity to good use;
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- A culture focused on the development of equitable practices and rallying events.
- As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings. _