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Business Marketing Manager

3 weeks ago

Markham, Canada Max Advanced Brakes Full time

**Max Advanced Brakes** is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers.

We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers.

Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers’ needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and USA to ensure we meet their demands for brakes in a timely and efficient manner.

**Position Overview**

**Responsibilities**:

- Demonstrate excellent time management, self-motivation, and proactive planning, with keen attention to detail.
- Identify opportunities to increase ongoing and additional revenue streams, challenging existing processes, fostering innovation, and driving necessary change.
- Develop and maintain a comprehensive understanding of the company's products, services, and target audience to ensure online strategies are well-aligned with the brand's value proposition.
- Contribute to the development of company sales and marketing initiatives by recommending, implementing, and monitoring market activities.
- Develop sales strategies and tactics that harmonize with company’s strategic plan.
- Collaborate closely with the Senior Management Team to identify and lead activities that require additional support, fostering a unified approach to achieving our goals.
- Champion management, understanding and optimization of online marketplace strategies.
- Develop and implement innovative online strategies to improve brand awareness, customer engagement, and lead generation.
- Manage marketing plans to ensure they accurately interpret and support the business objectives.
- Analyze industry trends to determine the most promising plan of action for the organization.
- Unlock competitive insights through analysis to ensure differentiated Marketing campaigns.
- Translate core insights into actionable marketing briefs that ensure insight driven Marketing.
- Leverage customer purchase journey as an opportunity to turn intentions into action
- Lead end-to-end Marketing Planning from vision, to strategies and initiatives that drive business results via breakthrough thought leadership, activation, and business efficiencies.
- Work collaboratively with cross functional and agency partners to develop integrated creative marketing plans that transcend across multiple media forms.
- Own and manage Marketing spend through budget management and ROI measurement to deliver revenue and earnings targets.

**Skills and Requirements**
- BSc/MSc degree in Marketing or related field.
- Excellent written and verbal communication skills.
- Intimate understanding of traditional and emerging marketing channels.
- Proven success in developing marketing plans and campaigns.
- Proficiency with online marketing and social media strategy.
- Metrics-driven marketing mind with eye for creativity and innovation
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures.
- Analytical skills to forecast and identify trends and challenges.
- Budget-management skills and proficiency.
- Strong project management, multitasking, and decision-making skills.
- Professional judgment and discretion that comes from years of experience in the field
- Experience with marketing automation and CRM tools
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Positive attitude, punctuality, and solid work ethic.

**Benefits of Working at Max Advanced Brakes**:

- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts

**Additional Information**

Full-time permanent position

Transit accessible location

Max Advanced Brakes is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.

**Job Types**: Full-time, Permanent

**Salary**: $75,000.00-$85,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision ca