Product & Brand Specialist

6 days ago

St Catharines, Canada Napier Enterprises Full time

**PRODUCT & BRAND SPECIALIST**

The Product & Brand Specialist will play a lead role in ensuring consistent branding across all platforms.
The new team member will develop and implement product penetration plans, product launches, B2B marketing and promotional plans and will become one of the top product experts at Napier.

KEY RESPONSIBILITIES
- **Product & Brand Identity**: Ensure consistent and accurate brand messaging and product listing throughout the market. Manage all aspects of product components such as product images, videos, attribution documents, sizing chart, retail packaging, instruction manuals etc.
- **Product Listings**: Perform audits on client’s websites to ensure accuracy. Provide clients with product attributes, copy and imagery.
- **Retail Marketing**:Work with top retailers such as Bass Pro, Costco, Walmart, Dick Sporting

Goods etc.) on product alignment strategies, promotional plans, marketing exposure opportunities to gain product exposure and growth through their retail and eCommerce channels.
- **Product Development**: Assist in product development from idea generation, market research, prototyping and developing and implementing product launches
- **Ecommerce Marketing Strategies**: Optimize Napier’s brand exposure through the client’s digital marketing initiatives such as eblasts, social media exposure, PPC advertisements etc.
- **Campaigns**:Develop cross-promotional campaigns with associated companies
- **Reporting**: Create analytical reports such as product trending, channel penetration, market trends, competitor analysis etc.

EXPERIENCE & TALENTS
- 3+ years of marketing experience
- Strong verbal and written communication skills
- Must be detail oriented with strong analytical and organizational skills
- Demonstrates a positive attitude and willingness to go the extra mile to help the company succeed
- University Degree/College Diploma in Business, marketing, sales or related field

About Napier Outdoors:
**_What We Do_** : Napier Outdoors designs, manufactures, and distributes camping products in the outdoor and automotive industries
**_Our Culture: _** A small but mighty team. We are hardworking, team focused, driven, fun, honest, entrepreneurial, and family-like

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

Ability to commute/relocate:

- St. Catharines, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (preferred)

**Experience**:

- Marketing: 3 years (preferred)

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