Digital Client Acquisitions

**About Equiton**:
Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.
**Our Culture**:
At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.
**About the Position**:
**Key Functions and Responsibilities**:

- Manage and optimize LinkedIn lead generation automation tools (e.g. Dripify).
- Conduct A/B testing to continuously optimize campaigns and increase engagement.
- Analyze and report on campaign performance (open rates, CTRs, conversions, etc.) to stakeholders, recommending improvements.
- Ensure all campaigns comply with CASL and other regulations.
- Collaborate with internal teams, including product and content, to align campaigns with business objectives.
- Monitor database health and implement best practices for list growth, hygiene, and segmentation.
- Assist with the planning and execution of LinkedIn automation for lead nurturing and acquisition.

**Accountability**:
**Leadership/Supervision/Coordination of Others**:
**Communication**:

- Presenting Insights: The role requires regular presentation of campaign performance and optimization insights to senior management, offering recommendations for ongoing improvements.

**Required Skills and Abilities**:

- Experience with SMS marketing.
- Experience with LinkedIn automation tools is a plus.
- Excellent project management and organizational skills.
- Strong verbal and written communication skills.

**Education, Qualifications & Experience**:

- Bachelor’s degree in marketing, business, or related field.

**Judgement/Problem Solving/Decision Making**:
**Our Commitment to Diversity, Equity and Inclusion**:
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.
**Our Core Values**:

- Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
- Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
- Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.
- Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.
- Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.
Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.