Marketing Manager

We’ve transformed the former English Inn into Rosemead House: a destination rooted in tradition yet surprisingly playful, and a nostalgic escape that's anything but ordinary. This is a living legacy inviting locals and travelers to experience Southern Vancouver Island’s best-kept secret Each of our 28 guest rooms is rooted in history and refreshed for the modern traveler. With hand-picked furnishings, restored architectural details, and a welcoming sense of ease, these are spaces where you’ll be glad to linger. Soon to be complemented by 13 long-stay residential suites, the resort also includes Janevca, our award-winning restaurant and lounge, and Salt & Ivy, a luxuriously appointed spa opening fall 2025.

**POSITION DETAILS**

**JOB SUMMARY**

The Marketing Manager is a pivotal member of the leadership team, responsible for driving revenue growth across Rooms, Food & Beverage, Spa, and Events.

This role blends strategic vision with hands-on execution to position Rosemead House as the premier luxury destination on Vancouver Island. The Marketing Manager will oversee all marketing initiatives, brand storytelling, and event activations, ensuring a consistent and compelling presence in the marketplace.

By fostering a high-performance, revenue-focused culture, the Marketing Manager will maximize market share and elevate guest experiences to reflect the property’s exacting luxury standards.

**DUTIES AND RESPONSIBILITIES**

**Marketing & Brand Management**
- Design and implement an integrated marketing strategy to strengthen brand identity, market positioning, and guest engagement.
- Manage social media channels for Rosemead House, Janevca, and Salt & Ivy, creating engaging content and responding to online reviews across key platforms.
- Develop compelling storytelling, visual assets, and promotional content (including press releases and collateral) to highlight unique offerings and seasonal campaigns.
- Oversee PR agencies and media relationships to secure earned coverage and optimize paid placements.
- Build partnerships with influencers, travel bloggers, and luxury lifestyle brands to expand reach and attract new clientele.
- Collaborate with Reservations/Revenue teams to align promotions, packages, and pricing strategies for maximum occupancy and profitability.
- Develop guest loyalty programs and engagement initiatives to drive repeat business and increase lifetime value.

**Guest Experience & Cross-Department Collaboration**
- Partner with Front Office, Housekeeping, Spa, and Food & Beverage to deliver seamless group and VIP guest experiences.
- Ensure timely, professional communication of guest needs, upgrades, and special requests.
- Maintain strong interdepartmental communication so all teams are aligned on VIPs, events, and promotions
- Support the leadership team in fostering a service culture consistent with luxury hospitality standards.

**Administration & Reporting**
- Compile, analyze, and share marketing performance reports with internal and external stakeholders.
- Contribute to leadership and departmental meetings; prepare and distribute meeting minutes as needed.
- Perform additional duties as assigned to support departmental and organizational goals.

**QUALIFICATIONS**

**Experience**
- 3-5 years of progressive experience in luxury hotel marketing management.
- Proven success in exceeding revenue targets through innovative campaigns and content creation.
- Expertise in leading integrated marketing campaigns (digital and print) and managing PR/media agency partnerships.
- Strong background in planning and executing high-profile, luxury events.

**Skills**
- Highly organized, detail-oriented, and results-driven, with the ability to prioritize and perform under pressure.
- Exceptional written and verbal communication, presentation, and storytelling skills
- Proficiency with PMS/CRM systems (WebRez preferred), Microsoft Office Suite, and digital marketing tools.
- Creative thinker with a track record of developing innovative campaigns and unique guest experiences.
- Skilled collaborator with the ability to build strong client relationships and resolve issues with professionalism and discretion.

**Education**

University degree or college diploma in Hospitality, Business, or Marketing preferred.

**Physical Requirements**

Ability to be on feet for extended periods, move throughout the property, and respond quickly to guest and team needs.

Pay: $70,000.00-$75,000.00 per year

**Benefits**:

- Discounted or free food
- Extended health care
- On-site parking

Work Location: In person