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Marketing Manager

3 weeks ago

Esquimalt BC VA Y, Canada English Inn Hotel & Wedding Venue Full time

We've transformed the former English Inn into Rosemead House: a destination rooted in tradition yet surprisingly playful, and a nostalgic escape that's anything but ordinary. This is a living legacy inviting locals and travelers to experience Southern Vancouver Island's best-kept secret Each of our 28 guest rooms is rooted in history and refreshed for the modern traveler. With hand-picked furnishings, restored architectural details, and a welcoming sense of ease, these are spaces where you'll be glad to linger. Soon to be complemented by 13 long-stay residential suites, the resort also includes Janevca, our award-winning restaurant and lounge, and Salt & Ivy, a luxuriously appointed spa opening fall 2025.

POSITION DETAILS

JOB SUMMARY

The Sales and Marketing Manager is a pivotal member of the leadership team, responsible for driving revenue growth across Rooms, Food & Beverage, Spa, and Events. This role blends strategic vision with hands-on execution to position Rosemead House as the premier luxury destination on Vancouver Island. The Sales and Marketing Manager will oversee all marketing initiatives, brand storytelling, and event activations, ensuring a consistent and compelling presence in the marketplace. By fostering a high-performance, revenue-focused culture, the Sales and Marketing Manager will maximize market share and elevate guest experiences to reflect the property's exacting luxury standards.

DUTIES AND RESPONSIBILITIES

Marketing & Brand Management

  • Design and implement an integrated marketing strategy to strengthen brand identity, market positioning, and guest engagement.
  • Lead digital and traditional campaigns across website, SEO, social media, print, and email channels.
  • Manage social media channels for Rosemead House, Janevca, and Salt & Ivy, creating engaging content and responding to online reviews across key platforms.
  • Develop compelling storytelling, visual assets, and promotional content (including press releases and collateral) to highlight unique offerings and seasonal campaigns.
  • Oversee PR agencies and media relationships to secure earned coverage and optimize paid placements.
  • Build partnerships with influencers, travel bloggers, and luxury lifestyle brands to expand reach and attract new clientele.
  • Collaborate with Reservations/Revenue teams to align promotions, packages, and pricing strategies for maximum occupancy and profitability.
  • Develop guest loyalty programs and engagement initiatives to drive repeat business and increase lifetime value.

Guest Experience & Cross-Department Collaboration

  • Partner with Front Office, Housekeeping, Spa, and Food & Beverage to deliver seamless group and VIP guest experiences.
  • Ensure timely, professional communication of guest needs, upgrades, and special requests.
  • Maintain strong interdepartmental communication so all teams are aligned on VIPs, events, and promotions
  • Support the leadership team in fostering a service culture consistent with luxury hospitality standards.

Sales & Revenue Generation

  • Develop and execute proactive sales strategies to acquire new customers in leisure, corporate, group, and luxury travel segments.
  • Build and manage a robust sales pipeline with measurable targets for room nights, F&B covers, spa bookings, and events.
  • Conduct regular market research and competitive analysis to identify growth opportunities and adjust strategy accordingly.
  • Cultivate relationships with high-value travel agencies, corporate partners, and third-party planners to secure long-term contracts and group business.
  • Partner with influencers, travel bloggers, and luxury lifestyle brands to expand reach and attract new clientele.
  • Collaborate with the reservation & revenue manager to optimize pricing strategies, packages, and promotions to maximize occupancy and profitability.
  • Develop loyalty programs and initiatives to drive repeat business and enhance guest lifetime value.
  • Work with F&B, Salt & Ivy, and Revenue Management to create and enhance event and group/FIT packages

Administration & Reporting

  • Compile, analyze, and share marketing performance reports with internal and external stakeholders. ·
  • Contribute to leadership and departmental meetings; prepare and distribute meeting minutes as needed.
  • Ensure efficient handling of calls, emails, inquiries, and reservations.
  • Perform additional duties as assigned to support departmental and organizational goals.

QUALIFICATIONS

EXPERIENCE

  • 3–5 years of progressive experience in luxury hotel marketing & sales management.
  • Proven success in exceeding revenue targets through innovative campaigns and content creation.
  • Expertise in leading integrated marketing campaigns (digital and print) and managing PR/media agency partnerships.
  • Strong background in planning and executing high-profile, luxury events.
  • Proactive sales professional with a dynamic, goal-oriented "hunter" mindset

Skills

  • Highly organized, detail-oriented, and results-driven, with the ability to prioritize and perform under pressure.
  • Exceptional written and verbal communication, presentation, and storytelling skills
  • .Proficiency with PMS/CRM systems (WebRez preferred), Microsoft Office Suite, and digital marketing tools.
  • Creative thinker with a track record of developing innovative campaigns and unique guest experiences.
  • Skilled collaborator with the ability to build strong client relationships and resolve issues with professionalism and discretion.

EDUCATION

University degree or college diploma in Hospitality, Business, or Marketing preferred.

PHYSICALREQUIREMENTS

Ability to be on feet for extended periods, move throughout the property, and respond quickly to guest and team needs.

Job Type: Full-time

Pay: $70,000.00-$75,000.00 per year

Benefits:

  • Discounted or free food
  • Extended health care

Work Location: In person