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Marketing Coordinator

2 weeks ago

Vancouver, Canada Vorum Full time

**About Vorum**:
Vorum is transforming the way custom Orthotic and Prosthetic (O&P) devices and services are delivered worldwide. Every 60 seconds, somewhere in the world, a patient is fitted with a custom O&P device made using Vorum technology. We are committed to improving this to every second, and we want your help.

The Vorum product line includes 3D scanners, CAD/CAM software, and machinery that is used to create custom-fitted prosthetic and orthotic devices for amputees, veterans, babies, and even pets. Our purpose is to improve the standard of orthotic and prosthetic patient care and to provide a great place to work.

**Our Core Competencies**:
Our team holds the following attributes as core competencies:

- CAD/CAM Knowledge to Build Solutions
- Concierge Service
- O&P Domain Expertise
- Human shape acquisition
- Central Fabrication Growth Expertise

**Our Core Values**:

- Above and Beyond - I fight for better and take ownership to lead the way.
- Got Your Back - I look for opportunities to support the whole team and feel personal responsibility for the success of the whole team.
- Eager to Learn - I strive for continuous learning, I ask great questions and readily acknowledge my areas for growth.

**Mission of your role**:
As our Marketing Coordinator, you are executing events and campaigns based on our Annual marketing plan that support the generation of new engagements and the nurturing of existing engagements in our global marketplace. In doing so, you will be able to drive key contacts to our account managers and channel partners and, by extension, actively contribute to Vorum’s profitable growth.

**Your Key Responsibilities**:

- Execute events efficiently (on time) and effectively (on budget for spend and KPIs)
- Identify relevant tradeshow opportunities, maintain an events calendar, and track important deadlines
- Speak and present both internally and externally to promote the story of our brand and solutions
- Create marketing programs (e.g. product videos, website copy) that articulate the benefits and use cases of our products to drive qualified leads and to engage customers
- Work within the marketing budget, obtaining approvals where needed
- With the Product team, educate both internal and external stakeholders on our solutions, value proposition, and competitive positioning
- Conduct market analysis to map the competitive landscape and help establish key solution differentiators
- Create sales collateral and tools that align with the buying process and help move prospects through the sales cycle
- Maintain relevant data in Salesforce, tracking new contacts, leads, accounts, and engagements to plan
- Update role knowledge by participating in educational opportunities and reading trade publications

**Your Key Competencies & Qualifications**:

- A relevant bachelor’s degree or college diploma, or exceptional marketing experience
- A track record of successfully planning and executing trade shows/marketing events
- Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment
- Metrics-driven and analytical - proven ability to prioritize, drive, and achieve results as an individual and a team
- Excellent verbal and written communication skills; ability to sell ideas well through creative and innovative presentations
- Relationship-oriented - develops effective relationships with vendors, suppliers, and leads
- Preference for working in a collaborative cross-team capacity - this role requires you to work across functions and departments to bring to life our brand story
- Data tracking and analysis - proactively provides data-driven recommendations for improvement
- Lifelong learner - participates in educational opportunities and actively reads industry/trade publications
- A valid passport and valid driver’s license

**Bonus Qualifications**:

- Familiarity with Salesforce - Lightning Edition, Marketo, Sprout Social
- Experience with Adobe Illustrator, or other graphic design tools
- Strong written and verbal communication in a 2nd language

**Metrics/KPIs**:

- Effective Campaign Execution (ROI)
- Qualified Leads Generated

**Why You Should Join Us**:
In addition to making a difference in so many lives across the globe and exciting opportunities for professional growth, working at Vorum you will enjoy a fun, casual work environment with like-minded professionals.

We believe that everyone in the company deserves an equal voice in creating our goals, priorities and direction. We have monthly Town Halls, as well as quarterly and annual company priority-setting and priority-review sessions that help everyone be a part of charting our future. The lead team’s top priority is to ensure that everyone knows and understands our goals.

At Vorum, we have an active Social Committee that raises money for charities, and sets up fun in person and virtual activities such as:

- Golf and curling tournaments
- Walks together by