Public Relations

2 days ago

Vancouver, Canada Latincouver Cultural & Business Society Full time

**Volunteer Public Relations**

**Latincouver Cultural & Business Society - Vancouver, BC**

**Latincouver is a non-profit organization that for the past 17 years has been connecting over 100,000 Latin Americans with Latin enthusiasts living in Western Canada. As of today, we are the point of reference within the Latin American community in British Columbia.**

**About the role**:
The Public Relations Coordinator role is an essential part of the Marketing & Communications team of LAHM (Latin American Heritage Month Festival). The volunteer in this position Public Relations Specialist, or Media Relations Specialist, creates and maintains a positive public voice, identity and image for an organization or individual. Their duties include writing and publishing press releases, providing responses to the media’s information requests and monitoring public opinions of companies using social media, surveys or polls.

**Job Summary and Key Responsibilities**
- Follow-up & monitor all LAHM publications in media outlets
- Plan, develop and implement Public Relations strategies
- Contribute toLAHM public relationships
- Proactively seek media coverage for newsworthy initiatives
- Liaise with colleagues, media, organizations and key spokespeople
- Answer to enquiries from media, individuals and organizations
- Research, write and distribute press releases to targeted media
- Collect and analyze Carnaval del Sol media coverage
- Write & edit in-house magazines, case studies, speeches, articles, etc.
- Prepare & supervise production of publicity brochures, handouts & mail
- Devise and coordinate photo opportunities
- Organize events including exhibitions, open days and press tours
- Establish and maintain excellent and communication with the Social Media team

**Skills & Responsibilities**
- College diploma or degree in Communications or Public Relations or related field
- Ability to work with flexibility, positive energy and commitment
- Strong written and verbal communications skills in English
- Computer skills (MS Word, PowerPoint, intermediate to advanced Excel, as well as G Suite)
- Ability to capture editors’ attention
- Ability to capture and maintain editors’ attention and form relationships
- Ability to work independently and with a team to meet deadlines
- Exceptional writing research, and interpersonal skills
- Previous experience in public relations is an asset
- Knowledge in Latin American culture and Spanish or Portuguese are a strong asse

**What you get from us**:

- Reference letter upon completion of 3 months of volunteering
- Expand your professional contacts through Latincouver’s rich network
- Feedback on your learning progress
- Be part of a fun professional and multicultural staff team
- Learn new skills and an opportunity to practice different languages
- Upgrading your resume with experience in a Canadian organization

**Latincouver Cultural & Business Society values diversity and inclusion and encourages all qualified people to apply.**

**Job Types**: Part-time, Volunteer

Work Location: In person

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