Pr Influencer Specialist

Do you have the confidence to imagine the impact you can have as a**PR INFLUENCER SPECIALIST**at**PSYCHO BUNNY**?**

**WHO ARE WE ?**

Psycho Bunny was founded in 2005 with an eye towards perfecting the polo. We didnt stop there, though. We've carved out a niche for ourselves by reinventing classic menswear that stand apart thanks to an unconventional logo, vibrant colors, and unexpected detailing. We're passionate about the quality of our clothes but also about self-expression. We've grown from polos to tees, French terry fleece, technical outerwear, and so much more, while opening stores across the United States, increasing our footprint in globally-recognized retailers and expanding our online presence internationally. We've been able to do that because of the hundreds of unique personalities who drive us forward, making Psycho Bunny what it is today.

**WHY WORK WITH US ?**

This isnt your typical job You will be instrumental in taking a unique brand to the next level.

By nature of being a fast growing company, ours is a constantly changing and high-performance environment and with that comes the opportunity to learn and expand upon your skillset continuously.

We are a small team who believe in a work-hard, play-hard mindset, and get it done attitude to ensure a strong work/life balance.

Were looking for forward-thinkers who want to take ownership and drive change. As a high-growth business that is expanding rapidly, we offer an opportunity to roll-up your sleeves and make a significant impact. If this is you, wed love to meet you

We are conveniently located in Ville-St-Laurent, in an office designed by one of the leading architectural firms in the country, Aedifica.

**WHAT'S IN IT FOR YOU ?**

You get to bring our mission to life Psycho Bunny is a playground for self-expression, reinventing classic for those who saturate the world with personality. We encourage spaces where you can be true to who you are with genuine confidence
You have an entire team in your corner, ensuring that you are seen, heard, respected and, treated like you want to be treated. That includes access to our employee benefits such as:

- Group Insurance coverage, including health, dental, vision, Life, and long-term disability.
- Psycho Bunny offers all Canadian employees the possibility to participate in agroup RRSP/DPSP planwhich includes a very generous match from Psycho Bunny
- An Employee/Family Assistance Program (EFAP)
- Casual dress code
- Company eventsandsocial hours
- On-site gym and massager chairs
- On-site cafeteria/bistrowith subsidized meals, breakfast, and lunch.
- Three (3) weeks of vacation
- Six (6) wellness days
- On-site parking
- Your birthday off on us
- Last but not least, let us not forget the swag you can get with an amazing 70% employee discount

**WHAT WILL YOU DO?**

Reporting to the Sr. Manager, Brand Marketing, the PR Influencer Specialist shapes and supports the organization's influencer programming and PR initiatives. You are a self-starter that thrives in the fast-paced retail environment. Solution oriented, you have a point of view and offer recommendations on how to achieve the business goals and strategies. Creative and analytical, you are thoughtful about what will and will not work by testing, analyzing, and rapidly learning different approaches to brand partnerships. You are eager to learn & grow and jump at the opportunity to work on special projects.

**HOW WILL YOU DO IT?**

Influencer & Ambassador Programs
- Develop and execute influencer / affiliate marketing strategies and creative campaigns that work across different channels (Instagram, TikTok, Facebook, Twitter, Pinterest).
- Spearhead influencer program logistics; briefs, contract negotiations, product selection, shipping, content approvals, posting in accordance with contracts, timely invoice processing in collaboration with brand PR agency partners.
- Report on weekly / monthly / quarterly KPIs, including paid partnership and gifted targets, engagement in the consistent analysis of the effectiveness of all Psycho Bunny campaigns in order to maximize results.
- Have a strong understanding of emerging influencer talent, contracting, and performance assessment.
- Nurture ongoing sponsorship & partnership opportunities.

**Media Relations**
- Support the development and execution of innovative and impactful PR plans to secure favorable press coverage across fashion, lifestyle, business and trade publications; including product placements & feature stories as part of baseline PR initiatives and assigned projects.
- Develop the creative development/production of press materials for product launches and key events/announcements.
- Build editorial projects with key partners.
- Facilitate strategic outreach initiatives to increase editorial brand visibility in the media, including large scale media events.
- Work with stylists and costume designers to ensure Psycho Bunny products are featured in brand-right TV shows and movies