Social Media Coordinator

6 days ago

Calgary, Canada MCG College Full time

**About MCG Career College**:
MCG Career College is a leading institution committed to providing quality education and empowering individuals to achieve their career goals. With a focus on innovation and excellence, we are dedicated to shaping the future workforce through our diverse range of programs.

**Position Overview**:
**Key Responsibilities**:

- **Social Media Management**:Develop and implement social media strategies to increase brand awareness and engagement.
- Create, schedule, and manage posts across platforms such as Facebook, Instagram, Twitter, and LinkedIn.Monitor and respond to social media inquiries in a timely and professional manner.
- **Content Creation**:Design visually appealing graphics and content for social media posts and advertisements.
- Collaborate with internal teams to gather information and create compelling narratives.
- **Digital Advertising**:Develop and execute digital advertising campaigns on platforms like Google.
- Manage budgetary responsibilities for Google Ads and ensure cost-effectiveness.
- **Analytics and Reporting**:Utilize Google Analytics to track and analyze social media performance.
- Provide regular reports on key metrics and insights, suggesting improvements based on data.
- **Lead Generation**:Implement strategies for lead generation through social media channels.
- Work closely with the admissions team to ensure a seamless transition from lead to enrollment.

**Qualifications**:

- Diploma or degree in Marketing, Communications, or a related field. **OR** 1-2 Years experience in social media management and digital marketing.
- Proficiency in graphic design tools and creative software.
- Familiarity with Google Analytics and experience managing Google Ads campaigns.
- Excellent written and verbal communication skills.
- Strong organizational and multitasking abilities.

Pay: $45,000.00-$48,000.00 per year

Flexible language requirement:

- French not required

Work Location: In person

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