Content Specialist/copywriter

2 weeks ago

Toronto, Canada Points Full time

Company Description

We’re a technology company working in the loyalty e-commerce industry. Our solutions enhance the management and monetization of loyalty currencies for more than 50 of the world’s largest loyalty brands, from frequent flyer miles and hotel points to retailer and credit card rewards. Supported by our unparalleled loyalty industry experience and technological expertise, we bring state-of-the-art loyalty commerce platforms and products to individuals and businesses in today’s loyalty marketplace.

Our casual, collaborative office is where our strong workplace culture begins. Our people are what make us great, so we empower them with the freedom to think big and the resources to make things happen. We communicate directly, lead by example, and make sure our team members know how much they are appreciated. Passion for life and work is important to us, and we want to see it in you, too

**Job Description**:
Points is looking for a Content Specialist to join our Marketing team for a full-time permanent position.

As a Content Specialist, you’ll be in charge of your own portfolio of creative projects, responsible for delivering a quality finished product, on time. You’ll oversee the creation of (mostly) digital marketing assets for a range of external partners, as well as our own brand and product communications projects, guiding them from the initial brief, through writing, design, and approvals, and then out the door for implementation.

Reporting into the Manager, Content Marketing, the Content Specialist will work closely with the Marketing teams and the Partner teams, and be responsible for:

- Writing ad copy for a variety of digital channels that engages loyalty program members in our products
- Project managing creative requests and liaising with the Marketing and Partner teams to see the projects through from initial brief to finished asset
- Partnering with the Design team to produce campaign assets that are compelling and on-time
- Creating engaging and relevant B2B content in our brand tone of voice
- Liaising with external vendors, such as translators, to ensure projects are prioritized and delivered on-time
- Identifying opportunities to improve and/or test content and creative

**Qualifications**:

- 1-3 years experience in copywriting, preferably for a variety of audiences, content types and channels
- Proactive communicator with strong verbal and written communication skills
- Highly organized, detail-oriented self-starter with the ability to prioritize and juggle multiple deadlines
- A good understanding of online marketing campaign execution and best practices
- Experience in using Asana or similar project management platform is an asset
- Experience in using Sprout, Ziflow, Hubspot is preferred but not required
- Experience in managing projects in an agency environment and working with multiple brands is a definite asset
- Please provide samples of your writing and/or a link to your portfolio

Additional Information

What we offer:

- Flexible hours
- Extra days off
- Extended health care from day one
- Parental leave top-op
- Fitness Credit
- RRSP Matching Plan
- Learning & Development
- Free coffee, snacks & drinks
- The best Technology
- YOLO leave
- Green Commute or WFH credits
- Company-sponsored activities such as bowling, movies, sports, paintball, and more

Our Process:

- Recruiter Phone Interview
- Hiring Manager Interview
- Take-home Assessment or remote coding exercise (If applicable)
- Team Interview

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