Digital Media Buyer

**Job Title**: Digital Media Buyer (Planner & Buyer)
**Type**: Full-Time
**Experience Level**: Intermediate (3-5 Years, Agency Experience Preferred)

**About Us**

Tylite Digital is a boutique agency that specializes in digital and social marketing for the entertainment and lifestyle industries. We strive to create comprehensive campaigns that elevate awareness, foster customer loyalty, and turn audiences into brand advocates.

Tylite Digital has worked on hundreds of television and film campaigns ranging from indie darlings like _Parasite_ and _We Live in Time_, to TV hits like _Murdoch Mysteries_ and _Hudson & Rex_, to blockbusters like _The Hunger Games: The Ballad of Songbirds and Snakes_. Tylite proudly supports many Canadian films each year, including _Firecrackers_, _Who’s Yer Father_, _Hey Viktor_, _Seeds_, and Canada’s 2024 Oscar selection _Universal Language_.

**About the Role**

This role is more than just execution. You’ll own the full funnel—from strategy and media planning to campaign setup, optimization, and reporting. You’ll collaborate closely with our account and creative teams to translate client goals into effective digital media plans and deliver measurable results. You’ll bring both strategic thinking and hands-on expertise to the table, helping our clients navigate a rapidly evolving digital landscape.

**Key Responsibilities**:
**Strategy & Planning**
- Build cross-channel media strategies aligned with client objectives, audience targeting, and budgets
- Lead the development of paid media plans across Meta, Google/YouTube, TikTok, X, Snapchat, and Programmatic platforms
- Present plans and recommendations to clients and internal teams with clarity and confidence
- Build and maintain strong relationships with clients and platform partners

**Execution & Optimization**
- Set up, launch, and manage digital campaigns in-platform (hands-on execution required)
- Monitor daily performance and optimize for KPIs (CPV, CPC, CPM)
- Conduct A/B testing, refine audiences, and rotate creative to improve performance
- Troubleshoot tracking and technical issues (e.g., pixels, tags, attribution setup)
- Manage client budgets with agility, adapting quickly to mid-campaign changes

**Reporting & Analysis**
- Build and deliver clear, actionable performance reports
- Analyze data and translate insights into strategic recommendations
- Communicate learnings to both internal teams and clients in a proactive, solutions-oriented way

**Required Qualifications**
- 3-5 years of hands-on experience managing digital media campaigns in an agency or client-side environment
- Proven experience planning and executing campaigns across Meta Ads Manager, YouTube & Google Ads (Search & Display), TikTok Ads Manager, X Ads, Snapchat Ads, and Programmatic DSPs
- Strong understanding of media metrics, audience segmentation, tracking, and attribution
- Comfortable managing multiple campaigns with fast-paced, frequent creative rotations
- Excellent communication and presentation skills
- Well-organized with strong attention to detail, time management, and project coordination skills

**Bonus Points For**:

- Experience working with entertainment or lifestyle brands
- Familiarity with Google Tag Manager, GA4, and third-party DSPs
- Certification in Meta, Google, or other ad platforms
- Copywriting or creative development experience
- Experience in Canadian content marketing or audience development

**Why Work with Us?**
- Hybrid model that supports and prioritizes a balanced lifestyle
- Opportunity to lead campaigns for both major studio films and indie, arthouse titles
- Collaborative, creative environment that values growth, autonomy, and innovation
- A positive work culture that prioritizes kindness, support, and true team collaboration

**Ready to join a team where strategy meets creativity? We’d love to hear from you.**

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care
- Work from home

**Experience**:

- Agency: 3 years (preferred)

Work Location: Hybrid remote in York, ON M6C 1W1