Paid Media Buyer

1 week ago

North York, Canada Polaron Solartech Corp. Full time

**Join Polaron Solar as a Paid Media Buyer - Drive Campaigns That Power a Greener Future**

**Location**: Hybrid (2 Tippett Rd, North York, ON)
**Monthly Salary**: $5,000 - $6,000 CAD (with growth potential based on performance)

Polaron is one of Canada’s leading solar companies, and we’re growing fast We’re on the hunt for a _high-impact _**Paid Media Buyer**_who thrives on performance-driven strategy, creative execution, and big-budget optimization. If you're passionate about digital advertising and want your work to make a real difference in the clean energy space—we want to meet you.

**What You'll Do**:

- Strategically manage and optimize digital ad campaigns with a daily spend of up to $3,500 across platforms, including Facebook Ads Manager and Google Ads.
- Develop complete advertising campaigns, including ad copywriting, visual and video

creative, and landing page strategy.
- Execute lead generation strategies to attract high-quality leads and maximize ROI.
- Monitor, analyze, and report on campaign performance; provide actionable insights for

ongoing improvement.
- Use data visualization tools (e.g., Google Data Studio, Looker) to present campaign

metrics to stakeholders.
- Conduct A/B testing on creatives, ad placements, targeting strategies, and landing

pages for performance enhancement.
- Identify new media opportunities, tools, or platforms to expand reach and improve

efficiency.
- Collaborate with internal content creators and external agencies to develop engaging

visuals, videos, and ad copy.
- Stay updated with platform algorithm changes, digital marketing trends, and competitor

activities.
- Implement and manage conversion tracking, pixels, and tag setups to ensure proper

performance tracking.

**What You Bring**:

- Minimum 3 years of experience in digital media buying, with a strong focus on

Facebook and Google Ads for lead generation, is a must.
- Proven ability to manage and optimize large daily budgets efficiently.
- Prior experience in the solar or renewable energy industry is a strong asset.
- Strong analytical skills with proficiency in Google Data Studio, Looker, or other

dashboard/reporting tools.
- Experience in creative campaign development, including messaging, visuals, and

video production coordination.
- Expertise in audience targeting, funnel strategy, bidding models, and performance
- based campaign optimization.
- Strong organizational, communication, and project management skills.
- Hands-on experience with creative tools (e.g., Adobe Suite)
- Proficient in setting up and managing conversion tracking, tags, and pixels.

**Why Join Polaron?**
- Help drive Canada’s green energy movement.
- Be part of a passionate, supportive, and data-driven marketing team.
- Enjoy a flexible hybrid schedule that respects your work-life balance.
- See your ideas come to life with full campaign ownership and creative freedom.
- Grow with a company that invests in both your performance and professional development.

Pay: $5,000.00-$6,000.00 per month

**Benefits**:

- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off

Application question(s):

- How many years of experience do you have running lead generation campaigns using Facebook or Google Ads?
- What is the maximum daily budget you have managed?
- Do you have experience editing videos for digital advertising?

Work Location: Hybrid remote in North York, ON M3H 2V2

Expected start date: 2025-08-06

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