Digital Marketer
7 hours ago
Reporting to the General Manager, the Marketing Manager will work closely with our Product Category Managers and Store Managers to develop and implement marketing strategies drive store and Ecom sales. This position requires a self-motivated individual with great people skills that works well in a team positions. This is a fulltime position with approximately 40 hours per week. Some weekend days may be required. The role involves both creative and performance reporting.
**Responsibilities**:
- Create and Maintain NorthLine Brand Standards (Logos, Slogans, Colors, Fonts, etc).
- Monitory and Report (using Google Analytics) on Key Performance Indicators (Traffic, conversion, revenues, Cost per Click, etc).
- Online Advertising
- Graphic Design for Online Ads.
- Monitor and Update Online Ad Performance (Google, Bing, etc)
- Setup and Monitor Remarketing Ads
- Website/Social Media/ Ecommerce and SEO
- Oversee our Facebook, Instagram, Youtube, X and other social media platform with a focus on back linking to our website and generating sales. Monitoring and Reporting on performance.
- Creation of Instructional Videos for Youtube and our website.
- Website Content - Work with Category Managers to create content (video, graphics, pages, etc) for website (ie Buyers Guides, Instructional Videos/graphics, etc).
- Ensure web pages are optimized for speed.
- Monitor and Report on Website performance (traffic, conversion, revenue/transaction).
- Other
- Make sure Supplier websites have our website link (and our contact info).
**Experience and Skills**:
- Social Media Advertising
- Graphic Design (ie Photoshop or similar)
- Video Editing
- Ecommerce
- Google Analytics
- Google Ads
- Excel
- Passion for outdoor action sports.
Experience with Lightspeed Ecom and Mailchimp is an asset.
**Perks**:
- Flexible Schedule
- Generous Employee Discount Program
- Demo products to test/ride.
**Job Types**: Full-time, Permanent
**Salary**: $40,000.00-$80,000.00 per year
**Benefits**:
- Casual dress
- Flexible schedule
- On-site parking
- Store discount
- Work from home
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Work Location: In person
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