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Digital Marketing Manager

2 weeks ago

East York, Canada The Carbon Bar Full time

**Strategy and Management**:

- Identifying and presenting new opportunities based on industry trends, including associated costs and projected return on investment
- Optimize copy on a frequent basis to incorporate new keywords into copy for best searchability
- Review website SEO content for areas that need improvement or revision
- Generating new revenue streams by actioning various tactics, tracking performance, and optimizing efforts over time
- Managing company-wide annual marketing calendar with associated communications
- Assists restaurant leadership teams with store level marketing campaigns and local outreach initiatives
- Adopting an entrepreneurial and creative approach to our existing marketing program
- Financial analysis and reporting to Ownership on all marketing tactics

**Social Media, PR and Digital Advertising**:

- Assist in the planning, development and production of all media and online marketing campaigns
- Content creation (copywriting, content curation, imagery) for digital platforms as the voice of the brands, including social media engagement
- Research consumer demand and explore ways to increase it
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations
- Manages applicable digital advertising campaigns, social media websites/apps/accounts
- Plan, build and optimize marketing strategies

**Education/Qualification**:

- Degree in Marketing or equivalent experience
- 3+ years of Digital Marketing experience
- 2+ years of experience with Ad platforms (Facebook, LinkedIn, Google)
- Prior experience in changing Google Analytics settings to improve data collection
- Strong understanding of offsite SEO fundamentals
- Experience with multiple SEO tools
- Analytical with strong financial acumen; must be able to measure ROI of all activities
- Advanced computer skills in MS Office, Adobe Creative Suite, Google Suite, Social Media

**Working Conditions**:

- Must be available to provide occasional support on weekends or holidays for special events
- Travel between locations is integral
- Opportunities for remote work with majority of duties completed in our restaurants

Pay: $60,000.00-$65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in East York, ON M4B 1Y2