Marketing Specialist

2 days ago

Richmond, Canada Westcan Global Education Group Full time

Westcan Global Education Group (WGEG), established in 2013, is a leading education provider based in Vancouver, Canada. We offer comprehensive educational services, including K-12 education, higher international education, language training, and career training. WGEG operates five educational institutions: Reading Gate, Vancouver Island Nutrition School, Westcan International Education, CELPIP/CAEL, and the Canadian New Food Association. Each institution delivers high-quality teaching and personalized education programs to meet diverse learning needs. Our mission is to inspire students' potential and nurture future leaders.

**Responsibilities**:

- Develop and implement specific plans for existing projects.
- Execute marketing strategies to enhance the institution's brand presence.
- Manage and optimize social media platforms to boost engagement and brand visibility.
- Analyze market trends and provide actionable insights to improve marketing effectiveness.
- Collaborate with internal teams to align marketing strategies with organizational goals.
- Monitor and report on marketing activities to ensure performance targets are met.
- Stay up-to-date with industry trends and identify new marketing opportunities.

**Qualifications**:

- Minimum 3 years of experience in marketing.
- At least 2 years of experience in social media management and content creation.
- Bachelor's degree in marketing, communications, or a related field (background in nutrition is a plus).
- Strong understanding of digital marketing strategies, including SEO, SEM, and social media advertising.
- Excellent communication and interpersonal skills.
- Ability to work independently in a fast-paced environment while collaborating effectively with a team.

**Preferred Skills**:

- Experience in the education sector is an advantage,especially Private College Marketing.
- Background in nutrition, health sciences, or related fields is desirable.

**Job Types**: Full-time, Part-time, Fixed term contract

Pay: $30.00-$60.00 per hour

Expected hours: No less than 10 per week

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (required)

Work Location: Hybrid remote in Richmond, BC V6X 2A9

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