Social Media Manager

TAAC Group is a leading art product and service retailer dedicated to promoting and celebrating the world of visual arts. We are committed to fostering creativity and connecting art enthusiasts with exceptional pieces of art. At TAAC Group, we believe in the power of art to inspire, transform, and enrich lives.

We are passionate about what we do and look for individuals with their passion, curiosity, and genuine helpfulness to join us. We offer unique experiences in a fun, positive, and creative environment.  

**Position Overview**

We are looking for a creative, innovative, organized and dynamic Social Media Manager to join our team.

The Social Media Manager will play a key role in driving brand awareness, engagement, and lead generation through social media marketing efforts. This role involves managing all social media channels, creating engaging content, leading social media campaigns, monitoring performance, and building strong relationships with our online community.

**Key Responsibilities**
- Develop and execute comprehensive social media strategies aligned with the company’s marketing objectives and business goals.
- Conduct market research to identify target audiences, trends, and competitor strategies to improve social media marketing efforts.
- Collaborate with cross-functional teams to ensure social media initiatives are integrated with overall marketing campaigns and product launches.
- Oversee content creation and video production, ensuring all material is on-brand, consistent, and engaging.
- Plan and curate content calendars for all social media platforms ensuring timely and relevant posts.
- Actively manage community engagement by responding to comments, messages, and inquiries on social media platforms in a timely and professional manner.
- Foster a positive, engaged, and loyal online community by interacting with followers, influencers, and brand advocates.
- Implement strategies to increase organic social media engagement, user-generated content, and community-driven initiatives.
- Create, manage, and optimize social media campaigns on platforms such as Facebook, Instagram, LinkedIn.
- Collaborate with the marketing and sales teams to develop social media strategies that drive conversions, leads, and sales.
- Maintain a consistent brand voice across all social media platforms and communications.
- Monitor brand mentions and conversations online to ensure brand reputation is upheld.
- Manage crisis communication on social media, ensuring that any negative comments or issues are addressed promptly and professionally.

**Requirements**:

- Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 2+ years of experience in social media management, digital marketing, or a related field.
- Proven track record of successfully managing social media accounts and driving engagement and growth.
- Experience with paid social media advertising and campaign optimization (Facebook Ads, Instagram Ads, LinkedIn Ads).
- Excellent written and verbal communication skills with the ability to adapt tone and style to different platforms and audiences.
- Strong visual storytelling skills with an eye for design and creative content.
- Proficiency with social media management and analytics tools (e.g. Hootsuite, Buffer, Google Analytics, etc.)
- Strong knowledge of social media algorithms, trends, and platform best practices.
- Ability to work independently and manage multiple projects simultaneously.
- Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Canva) is a plus.
- Familiarity with SEO, influencer marketing, and content marketing strategies is a plus
- Knowledge of social media customer service and reputation management strategies.
- Experience managing or leading a social media team
- We thank all applicants for their interest, however, only those selected for an interview will be contacted. _

Expected hours: 40 per week

Schedule:

- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Ottawa, ON K2P 2H8: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Customer relationship management: 1 year (required)
- Social media management: 2 years (required)
- Digital marketing: 2 years (required)
- Content strategy: 2 years (required)

Work Location: In person

Application deadline: 2025-01-31
Expected start date: 2025-02-03