Social Media Creator

For 40 years, Redeemer University has stood out across Canada for its commitment to a Christian undergraduate liberal arts and sciences education that develops the whole person. Rooted in a Reformed Biblical worldview, and including a diverse community representing over 50 Christian denominations, Redeemer seeks to answer the fundamental questions about where we fit into God’s story while it prepares students to engage in society’s biggest challenges. A rigorous academic program with an interdisciplinary core is supported by a vibrant community characterized by caring discipleship. The result is an enriching and transformational educational experience integrating faith, learning and service.

Redeemer offers 34 majors and streams that lead to either a Bachelor of Arts, Bachelor of Science, Bachelor of Education, Bachelor of Kinesiology or Bachelor of Business Administration degree. Redeemer currently serves nearly 1,100 students and its faculty are engaged in teaching, service to the community, and research, some of which is supported in part by the Natural Sciences & Engineering Research Council of Canada (NSERC), the Social Sciences & Humanities Research Council of Canada (SSHRC), and other funding agencies and donors.

A privately funded and publicly chartered institution, Redeemer offers excellent Christ-centred undergraduate teaching, strong investments in research, rich student-faculty interaction, and unique opportunities for experiential and holistic learning. As a member of Universities Canada, Redeemer produces graduates who are accepted into graduate programs across the continent and beyond. In recent national surveys, Redeemer students have ranked the school as one of the top universities in Canada for overall student satisfaction, especially for providing a nurturing and challenging academic environment along with its warm on-campus community.

Located on a beautiful 86-acre campus in Hamilton, Ontario, Redeemer operates under a charter from the Government of Ontario and is a member of Universities Canada (UC), the Council for Christian Colleges and Universities (CCCU), and the Canadian Council of Christian Charities (CCCC).

**The Position**

The social media creator (SMC) is an experienced content marketer with a gift for giving brands a voice and building an engaged audience across Redeemer’s social media platforms. Comfortable in a flexible, yet fast-paced work environment, the SMC maintains a posting calendar by creating engaging content with writing, video, photos and graphic design. In addition to content creation, the SMC is responsible for social media community engagement and reputation management, responding to questions and comments and proactively interacting with individuals and organizations. Occasionally, the SMC’s skills in photography and videography support the university’s wider media needs.

**Responsibilities**

**Social media content creation**
- Maintains a content calendar for all platforms (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Google Business, etc.)
- Attends institutional, academic, athletic and student events to capture visual assets
- Captures raw content from the daily activities happening at the university
- Produces finished video, photo and graphic assets for social media and other digital platforms
- Creates and posts daily content with consistent brand voice and follows trends and strategic best practices

**Social media community engagement and reputation management**
- Implements the social media plan to build an engaged audience across platforms
- Responds to comments, questions, mentions and shares in a timely manner
- Proactively engages with individuals, groups, partners, businesses and organizations
- Manages a weekly budget for amplifying content and works with an external digital ad partner to support social media advertising
- Helps develop social media plan with KPIs, supports efforts to track results and reports metrics and insights
- Guides student content creators and collaborates with other university personnel to encourage their use of social media to promote Redeemer

**Institutional media support**
- Records simple interviews, messages and other promotional video content for various departments
- Assists with management of digital asset archives

**Preferred Skills and Attributes**
- Experience writing and producing creative, storytelling social media content; Non-profit experience an asset
- Proficiency with photo/video/design equipment and software editing/design tools, is a MUST
- A strong eye for typography and aesthetics, and the ability to curate content for social media
- Administrative, organization, time and project management skills with a strong ability to prioritize tasks
- Knowledge of communication best practices and strategic storytelling on social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Google Business, etc.)
- Experience with platform management for an institution