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Specialist, Social Media
2 weeks ago
**Social Media Specialist**
Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.
**Job Summary**:
The Garage Marketing team is looking for a Social Media Specialist to act as the frontline voice for the brand, by creating social media content that supports the brand’s campaigns and product launches. Passionate about pop culture, fashion and social media, this individual will drive follower growth and engagement through the daily creation of innovative, on-trend content.
You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.
**Responsibilities**:
- Curate and create content to drive engagement and growth of the brand’s TikTok channel;
- Develop Instagram stories to support key product launches and other marketing initiatives;
- Develop content for Garage*Talks platform online and across social media;
- Create briefs for photo shoot behind-the-scenes and styling photography and video content;
- Coordinate contests and other initiatives across the brand’s social media channels;
- Provide detailed social briefs to influencers and other content creators;
- Consistently monitor and engage with all public and private community comments across the brand’s social media channels;
- Stay on the pulse of emerging content creators, social media trends, and competitive activations that are relevant for Garage’s customer;
- Leverage native insights and Google Analytics to report on all social media channels;
- Assist with the development of the brand’s social media strategy;
- Perform other tasks as required.
**Qualifications**:
- University degree in Marketing, Communications or related field;
- At least two years of related work experience;
- Experience with social media publishing and reporting platforms;
- Experience with photography, video editing an asset;
- Excellent knowledge of Microsoft Office, Google Analytics and Google Suite;
- Strong written and verbal communication skills in English; intermediate French;
- Excellent organizational skills and detail oriented;
- Strong ability to multitask;
- Work well with little supervision.
Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.
You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.
**Our promise**
No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.
