Specialist, Paid Media

Overview: Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. **Job Summary**: We are looking for a highly motivated, skilled and passionate Paid Media Specialist to work on our paid media activities including search engine marketing, paid social, programmatic display, and more, with the objective to grow our North American digital traffic and revenue, as well as extend our brands globally. You should have a love for fashion, with strong creative flair supported by a strong desire to dig into data and results, to continually test and optimise our paid media programs. Your objective is to increase our web, app and store traffic, as well as to optimise our brand presence, ultimately resulting in an increase in transactions and revenue. **Main Responsibilities**: - Campaign Setup & Maintenance: Handle the day-to-day paid media operations, such as setting up campaigns, uploading creatives, managing ad copies, and monitoring performance. Create and maintain audiences as well as product sets in the advertising platforms to ensure optimal performance and cohesion with ad creatives; - Creative Coordination: Work closely with the Creative team to ensure ad assets are optimised for each platform, delivering the right formats, specs, and messaging; - Competitor Research & Trend Monitoring: Keep an eye on competitor strategies and emerging trends, sharing insights with the team to explore new opportunities; - Collaborative Support: Team up with your Paid Media colleagues to lend your insights and creativity, assisting with ad-hoc analyses and brainstorming sessions to drive our campaigns to new heights **Qualifications**: - 2-3 years retail experience; - 2+ years paid media program management; - Experience setting up and managing campaigns in key advertising platforms; - Ability to extract actionable insights from Google Analytics; - Proficiency in the Google Suite (Docs, Sheets, Slides); - Strong understanding of advertising best practices and A/B testing strategies; - Experience with performance marketing for E-commerce brands and omni-channel advertising; - Google Ads certification (an asset); - Facebook Marketing Blueprint certification (an asset); - Google Analytics certification (an asset). **To be a great fit, you must have...** - Be able to make tough decisions; - Thrive in the face of change with a strong sense of urgency; - Challenge the status quo by contributing impactful ideas and solutions; - Build partnerships and prioritise collaboration; - Present information in an effective and concise manner; - Be proactive and exceed expected results. At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you: - A comprehensive compensation package that includes performance-driven bonuses; - A group retirement savings program with employer matching; - Flexible group insurance with personalized coverage that meets your needs; - An employee discount at Garage and Dynamite; - Exclusive private sample sales; - A flexible vacation policy; - And more GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People. **Our promise** No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity. LI-NR1