Public Relations and Communications Lead

**Public Relations and Communications Lead (Term)**:
**Position Purpose**

As the Public Relations and Communications Lead at ACSA, you will be the architect of our voice. This role goes beyond writing and posting. You'll design and deliver a communications system that builds trust, strengthens our reputation and supports 56,000 member companies in Alberta's construction industry.

This leadership role suits a seasoned communications professional who thrives on strategy, execution, and coaching team members so that delivery is accurate, timely, member-centric, scalable, and approval-ready.

**Employment Term**: Six (6) months full-time, with possible extension.

**What You'll Deliver (First 90 Days)**
- A project-specific communications plan aligned to ACSA's priorities and audiences.
- A streamlined approval and workflow system that improves speed and consistency.
- Launch at least one proactive PR/media initiative end-to-end.
- Actionable recommendations based on data and insights report to lift reach and results.
- Strengthen team outputs through coaching to ensure efficiency, accuracy, timeliness and approval-readiness.

**Duties and Responsibilities**

**Strategy & campaign leadership**:

- Build and lead quarterly PR/communications plans tied to ACSA's messaging hierarchy, risks and OKRs.
- Deliver integrated campaigns that support ACSA-wide initiatives (conferences, training launches, research/data releases and injury-prevention).
- Align all internal and external messaging across teams and channels.

**Channel ownership & media relations**:

- ACSA's website, newsletter and overseeing social media and various advertising platforms.
- Lead advertising planning and ROI reporting (LinkedIn, Google, trade).
- Manage media lists, draft releases, advisories and op-eds, and liaise with the media.
- Monitor media daily—flag issues and opportunities in real time.
- Produce media coverage reports with actionable insights (message pull-through, sentiment, share of voice, quality.

**Systems & operational accountability**:

- Design, maintain and implement repeatable systems: RACI, approvals maps, SOPs, templates, and QA checks. Manage workflows end-to-end (Draft Peer Edit Lead QA Approval Publish Monitor
- Archive).
- Establish issue/event playbooks with clear holding lines and escalation paths.

**Measurement & ROI**:

- Track and evaluate campaign performance using dashboards, UTMs, and GA4.
- Produce clear reporting on earned-media ROI, advertising ROI, and campaign reach.
- Translate data into recommendations that improve relevance, efficiency, and outcomes.
- Document lessons learned and implement continuous improvement practices.

**About You**

You are a communications leader who blends strategy with operational rigor.
- ** Education**:

- Post-secondary degree in Communications or Public Relations
- ** Experience**:

- 7+ years of experience in PR/communications with direct media and issues management experience
- 2+ years of experience in a leadership/mentorship role with CP-style writing, evidence-based planning, measurement, and reporting.
- Responsibility for maintaining owned channels, including content strategy, development and monitoring.
- ** Required Skills and Abilities**:

- Systems thinking - designs processes and artifacts for efficiency and scalability.
- Operational ownership - capacity planning, editorial cadence, QA and on-time delivery.
- Strategic planning & issues**management - skilled at aligning stakeholders and navigating sensitive situations.
- Collaboration - proven ability to work across teams and balance competing priorities.
- Resilience - calm under pressure, with strong organizational and time management skills.
- Technical know-how - UTMs, URLs, metadata, tracking pixels, scheduling tools.
- Evidence-based decision-making - collects and interprets data to improve outcomes.
- Creativity & problem-solving - applies curiosity and detail-orientation to complex challenges.
- ** Balance of Scope**(flexes by plan, risk and calendar)**:

- Strategy & campaign leadership - 30%
- Channel ownership & media relations - 25%
- Systems & operational accountability - 30%
- Measurement & ROI - 15%

**Logistics**
- Full-time (40-hour week) temporary role with a fixed term of six (6) months, with the potential for extension.
- It requires some travel, evenings and weekend work based on business needs, such as conferences and workshops.
- Has the potential for a hybrid work model (ACSA facility, home office) three months after the start date.
- Reports to the Manager of Corporate Communications.

**Salary**: $90,000 + depending on experience and qualifications

**Closing Date**:September 26, 2025

**Application Requirements**:

- Resume and cover letter
- Campaign summary - a 200-word overview of a PR or media campaign you led, including the strategy, actions and results)
- **A message framework is a one-page alignment tool that keeps every output on message. It has a roof (purpose/promise)