Digital Marketing Specialist

1 day ago

North York, Canada Identity Namebrands Inc. Full time

Work Term: Permanent
- Work Language: English
- Hours: 37.5 hours per week
- Education: Bachelor's degree
- Experience: 3 years to less than 5 years
- or equivalent experience
**Work setting**:

- Business and/or industry
- Consulting firm
- Business
- Internet/Web services company
- Private company, corporation or industry
- Telephone soliciting establishment
- Management
**Tasks**:

- Perform administrative tasks
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Conduct analytical marketing studies
- Design market research questionnaires
- Design, conduct and analyze quantitative and qualitative research projects
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
- Maintain and manage digital database
- Copywrite
- Consult with clients after sale to provide ongoing support
- Write and edit advertising copy
- Work with on-line accounts and systems
**Supervision**:

- 1 to 2 people
**Certificates, licences, memberships, and courses**:

- Bing Ads Accreditation
- Google¿AdWords¿Certification
**Computer and technology knowledge**:

- Adobe Experience Manager (AEM)
- Internet of things (IoT)
- MS Office
- MS Outlook
- MS Windows
- Adobe Photoshop
- MS Excel
- MS PowerPoint
- MS Word
- Spreadsheet
- Database management
- Adobe After Effects
- Google Drive
- MailChimp
- Electronic mail
- Desktop publishing software
- WordPress
- Data analysis and interpretation
- Presentation software
- Project management software
- Data analysis software
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media
- Google Docs
**Technical terminology**:

- Dental
**Area of work experience**:

- Specification or technical writing
- Marketing
- Marketing and sales
- Design
- Sales and marketing promotions
**Specialization or experience**:

- Green economy sector
**Area of specialization**:

- Audio/audio-visual
- Interactive/new media
- Project management
- Communications
- Digital media
**Security and safety**:

- Criminal record check
**Work conditions and physical capabilities**:

- Work under pressure
- Tight deadlines
- Fast-paced environment
- Attention to detail
- Large workload
**Own tools/equipment**:

- Computer
- Cellular phone
**Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Reliability
- Integrity
- Quick learner
- Due diligence
**Screening questions**:

- Are you available for the advertised start date?
- Are you currently legally able to work in Canada?
- Do you currently reside in proximity to the advertised location?
- Do you have previous experience in this field of employment?
- What is the highest level of study you have completed?
**Green job**:

- Involves duties and responsibilities that lead to positive environmental outcomes

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