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Vice President, Growth Marketing

3 weeks ago

Remote, Canada Platform.sh Full time

**About Platform.sh**:
Adopted and loved by 16,000+ developers, 7,000 customers, and proven over the last 8 years — Platform.sh provides out-of-the-box capabilities that serve as the launchpad for creative development teams' out-of-the-box thinking.

Platformers are a remote, global workforce, and we thrive in a multicultural team. We are committed to open source and an open, welcoming environment. Our team spans the globe and the experience spectrum. What's our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.

Bring your expertise and enthusiasm to our growing, global organization. Your contributions, collaboration, and unique point of view are recognized and valued here.

**Position Summary**:
Join our dynamic team as the Vice President of Growth Marketing and help shape the global landscape of Platform.sh. Drive business goals with full-funnel integrated digital marketing strategies. Leverage your deep expertise in SEO, SEA, Display, Paid Social, and Lead Generation to oversee media across branding, prospecting, consideration, and retention objectives. As a key leader, you'll manage a team of digital campaign managers and experts, providing critical thinking and thought leadership for an integrated omni-channel customer experience. Seize the opportunity to be at the forefront of innovation and lead the growth initiatives that propel Platform.sh to new heights.

This role reports directly to our Chief Marketing Officer.

**What you can expect**:
**Craft and optimize digital acquisition and lead generation strategies**:

- Direct both organic and paid media strategies, optimizing the media mix to boost inbound web traffic and drive conversions to paid subscriptions. This spans Search, SEO, Display, Paid Social, and other channels, including open source project sponsorships.
- Develop and execute demand generation strategies, delivering high-quality leads for Sales and nurture the prospect database.
- Meet monthly targets for marketing qualified leads, utilizing integrated paid and organic programs to increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
- Enhance the efficiency of our marketing automation system (Marketo) for better lead nurturing and conversion.
- Manage global agency contracts, optimizing the roster for effective campaign delivery.
- Monitor campaign performance, swiftly resolving obstacles, and making real-time decisions
- Provide lead generation activity reports at sales meetings.

**Measurement and reporting**:

- Optimize processes and reporting for demand generation and website signups to enhance marketing spend effectiveness.
- Streamline budget management, KPI forecasting, and create a performance dashboard for transparent strategy evaluation.
- Conduct detailed analysis of campaign outcomes, presenting clear insights to inform strategic decisions and guide next steps.

**Team Leadership**:

- Lead and empower a high-performing team of digital and demand generation campaign experts.
- Collaborate seamlessly across cross-functional teams including Brand, Data, Sales, Product Marketing, Content.
- Collaborate with Product to optimize the user experience and conversions to paid subscriptions
- Serve as the deputy to the CMO for the North American region.

**What you bring**:

- Over 12 years experience in B2B Tech demand generation and digital acquisition strategies, with a specific expertise in Search, SEO, Display, and Paid Social.
- Expertise in crafting comprehensive digital media strategies to achieve brand and business objectives.
- Ability to efficiently oversee media agencies, optimizing programs tactically.
- Understanding for both SLG and PLG motions
- Proven analytical ability for program measurement, ROI assessment, and adept program execution.
- Strong communication skills to convey complex ideas effectively.
- Exceptional team management and leadership skills.
- Preferred experience in leading global teams or working in global markets within the digital media landscape.

**Bonus points for**:

- Execute programs hands-on, delve into data analysis to transform empirical data into strategic decisions and actionable plans while managing multiple priorities.

**What we bring as a team**:

- We trust each other - Try, succeed, or fail, we will always have your back
- We have fun - We work seriously without taking ourselves too seriously.
- We are team players - Teamwork makes the dream work
- We are transparent - We believe in explicit communication and value constructive feedback.

**This is a remote job. Work from the North American region**:
We're a worldwide, distributed team looking for the best talent. Our remote model has been in practice and thriving since 2014. To us, remote work means flexibility and having truly diverse, global teams