Vice President, Growth

7 days ago

Remote, Canada Knix Full time

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

We’re looking for a **VP of Growth (Acquisition + Retention)** to lead our omni-channel retention and acquisition efforts for Knix and KT by Knix. This role is responsible for paid and permission-based marketing and is focused on maximizing reach, awareness, and engagement while maintaining an efficient CAC:LTV ratio. The VP of Growth will lead a talented group of marketers to achieve profitable scale, working towards doubling revenue over the next three years.

**The Opportunity**:

- Lead a marketing channel diversification strategy to improve reach, awareness, engagement and traffic, ultimately leading to high-value customer acquisition and sustained engagement across retail and online channels
- Align customer acquisition and retention plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, new/repeat customer revenue, customer growth and sustained engagement rate
- Partner with FP&A to forecast, track and report on results, identifying opportunities for scale and/or improvement
- Lead and develop a team of performance marketing and lifecycle experts, driving a culture of continual analysis, testing, experimentation, optimization and accountability
- Work with Analytics on segmentation strategies and optimal categories/products through which to acquire new customers to optimize CAC:LTV
- Distill complex aggregate and channel-level data into overarching performance narratives to communicate business performance to business partners
- Refine attribution strategies, employing a mix of MMM, MTA and incrementality measurement to drive efficient growth
- Accelerate lifecycle personalization through the loyalty program and advanced segmentation to improve LTV
- Partner with Brand on awareness strategies to increase reach, awareness and market share through paid advertising
- Partner with Merchandising, Merch Planning and Brand to inform the product roadmap, investment and GTM plans

**Qualifications**:

- 15+ years experience in paid marketing and customer acquisition, ideally with omni-channel apparel brands with a strong online presence
- Direct experience managing multi-million dollar marketing budgets
- Experience with customer journey mapping and advanced segmentation strategies
- Successfully scaled full funnel media budgets across a number of platform channels including paid social, Google (Search, PMax, YouTube), TV (linear, streaming), audio (radio, podcasts, radio), forums (Reddit, Quora), direct mail, OOH, SEO and affiliate
- Experience with marcom and reporting technology such as Segment, Klaviyo, Attentive, GA4, Amplitude, Rockerbox, Measured and Looker
- Experience with attribution and mixed media models
- An adaptable leader with a collaborative and positive attitude, with a keen ability to build relationships across functions and at all levels of an organization
- Excellent analytical, critical thinking, and problem-solving skills with a test-and-learn mindset
- Agile decision-making and ability to formulate a strong POV and adjust plans strategically in a changing environment

**How we Hire

  • Vice President of Sales

    1 week ago

    Remote, Canada Berger Full time $120,000 - $200,000 per year

    Ready to lead the Sales team of an ambitious company? Do you want to shape excellence as part of our executive team?Take on a challenge that matches your ambitions. Apply today.Vice President – SalesAs Vice President – Sales, you will play an active role in developing and implementing the company's strategic plan. You will be responsible for defining and...

  • Vice President, Customer Success

    1 week ago

    Remote, Canada Bloom Equity Partners Full time $120,000 - $250,000 per year

    Vice President, Customer SuccessLocation: Canada or Europe preferred (Montreal, London, Brussels, or Warsaw) | Global scope Reports to: Chief Executive Officer Travel: Up to 30%About Black TigerBlack Tiger is rebuilding trust in enterprise data. Our mission is to help the world's leading organizations unify, govern, and activate their data with speed,...

  • Vice President, Customer Experience

    19 hours ago

    Remote, Canada Absolute Software Full time US$90,000 - US$240,000 per year

    Vice President, Customer ExperienceAs a critical part of Absolute Security's leadership team, the Vice President,Customer Experience ("VP") is principally responsible for driving broad adoption of Absolute portfolio of products and services, while driving customer retention and growing customer lifetime value. The role provides overall leadership for...

  • Vice President Client Partnerships

    1 week ago

    Remote, Canada Charles Taylor Full time $120,000 - $250,000 per year

    Charles Taylor is a global leader in insurance services and technology, helping clients manage complex claims, streamline operations, and deliver better outcomes. Our Claims Solutions division is growing rapidly — and we're looking for a results-driven, entrepreneurial Vice President of Business Development to help us take it to the next level.This is a...

  • Vice President, AI

    1 week ago

    Remote, Canada Messagepoint Full time $120,000 - $250,000 per year

    About MessagepointMessagepoint is a privately-owned software company providing an AI-powered SaaS solution that enables enterprises to manage and personalize customer communications with greater speed, accuracy, and control. Our award-winning platform empowers business users to create and optimize compliant, personalized communications across digital and...

  • Vice President, Customer Experience

    9 hours ago

    Remote, Canada Absolute Software Full time US$180,000 - US$300,000 per year

    DescriptionVice President, Customer ExperienceAs a critical part of Absolute Security's leadership team, the Vice President, Customer Experience ("VP") is principally responsible for driving broad adoption of Absolute portfolio of products and services, while driving customer retention and growing customer lifetime value. The role provides overall leadership...

  • Vice President, Information Technology

    2 weeks ago

    Remote, Canada Numeris Full time

    Numeris is Canada’s most trusted and authoritative source for broadcast measurement and consumer behaviour data. As well, the industry leading intelligence provider to broadcasters, advertisers, and agencies. We have been recognized for over 75 years as providing the gold standard in audience intelligence. We have great people who do exceptional work. We...

  • Vice President, Product Management

    1 week ago

    Remote, Canada 8f5b00d4-7dae-4d06-be9b-db3f585e8297 Full time $227,000 per year

    D-Wave (NYSE: QBTS), D-Wave is a leader in the development and delivery of quantum computing systems, software, and services. We are the world's first commercial supplier of quantum computers, and the only company building both annealing and gate-model quantum computers. Our mission is to help customers realize the value of quantum, today. Our quantum...

  • Vice President, Product Management

    7 days ago

    Remote (Canada) D-Wave Quantum Full time $150,000 - $220,000 per year

    About the roleD-Wave is seeking a strategic and experienced Vice President of Product Management to join the R&D leadership team. This role owns the definition, execution, and communication of our product strategy across our portfolio of full-stack quantum computing systems, including hardware, software, and services.The ideal candidate will bring a deep...

  • Vice President of HR Operations

    1 week ago

    Remote, Canada; Remote, United States Harbor Full time $140,000 - $180,000 per year

    The Vice President of HR Operations at Harbor Global serves as a strategic enterprise leader responsible for building, optimizing, and scaling a global HR operations ecosystem that supports a complex, fast-moving professional services organization. This role oversees the full spectrum of HR operations including global payroll, HRIS, total rewards, talent...