Marketing Specialist, Business Events

**Job Brief**:
Destination Canada is looking for a dynamic and talented Marketing Specialist, Business Events to join our team in Vancouver.

**Job Grade & Compensation**: DC-05 $72,177 - $90,221 (CAD) + Pay for Performance

**Language Requirement**: English Essential/Anglais essentiel

**Security Clearance Level **:Enhanced

**Employment Status**: Term

**End Date (Term Roles) **:10/2/26

**The world needs more Canada.**

Destination Canada is looking for **Marketing Specialist, Business Events** to join our Vancouver team as we inspire travellers to explore Canada.

As Marketing Specialist for Business Events, you are the key liaison between Destination Canada’s Business Events team, HQ teams, and agencies of records. You will support in the implementation and evaluation of integrated marketing programs and assets and deliverables for the Business Events global brand.

Your excellent communication and organizational skills will come in handy as you collaborate with cross-functional teams to ensure the smooth execution of campaigns and projects.

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.

If this describes you, join us and share your love for Canada and your glowing heart with the world.

**DUTIES**: This role coordinates efforts with the team, partners and third-party vendors. Key duties include project management, marketing planning, partner communications, supporting content marketing, brand and communications activities aligned with the strategy, reviewing and reporting on program results, supporting in management and overseeing deliverables of our agencies of record, as well as coordinating key projects as directed by the Manager.

**Essential Qualifications**

**EDUCATION**: Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience.
- Minimum of 3 years of experience in project management and managing complex projects.
- Minimum of 3 years of experience in delivering marketing campaigns to consumers and/or business events marketing.
- Experience in the tourism industry is an asset.
- Experience working in the Business Events industry is an asset.
- Experience working with strategic marketing and paid media agencies is an asset.
- Proficiency in French is an asset.

**KNOWLEDGE**:

- Knowledge of project management processes and tools
- Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook).
- Knowledge of brand, marketing, promotions and media buying practices.
- Understanding of content marketing and communication channels.
- Knowledge of the Business Events industry is an asset.
- Knowledge of the Incentive travel industry is an asset.
- Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement.
- Knowledge of project management and planning including financial and administrative management.
- Knowledge of the latest marketing and technology trends an asset.
- Knowledge of Business Events marketing in global markets is an asset.

**ABILITIES**:

- Exceptional collaboration and interpersonal skills, often working under pressure and across different time zones.
- Excellent ability to communicate verbally and in writing.
- Initiative and judgment to plan, implement, and measure work on all channels
- Ability to manage third parties.
- Ability to thrive in a fast-paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills.
- Ability to be solution focused when presented with difficult situations.
- Ability to assign targets, track results, and determine ROI.
- Ability to adapt and learn quickly/self-motivated.
- Ability to embrace ambiguity.
- Focused and detail-oriented.

**PERSONAL SUITABILITY**:Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Please note that Destination Canada will not be providing relocation assistance.

If you require accommodation(s) at any point in the recruitment process, please reach out to Whitney Friesen, Senior Talent Advisor, by one of the following methods:
Please review our Frequently Asked Questions if you are looking for any other information.

Destination Canada’s mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

Destination Canada is a Crown corporation wholly owned by the Government of Canada and formed under the Canadian Tourism Commission Act. We thrive on teamwork across the country and around the world, connecting and collaborating across multiple industries and government levels to promote Canada as a pr