Content Marketing Specialist

What does Shinydocs do?

We are a data-centric software company, on a mission to change the way organizations find, understand, and action their data to make better business decisions.

Founded in 2014, Shinydocs searches, organizes, and understands unstructured data at scale, providing actionable security, compliance, and business operations insights. We’re partnering with some of the largest companies in the world to revolutionize how they handle information. We are leaders in our field and our people are some of the best and brightest in what they do.

Why Shinydocs?

We are excited that you are here and interested in learning more about us. Shinydocs is committed to provide a barrier-free and inclusive work environment where everyone belongs. We want our team to be able to do their best work, be their whole selves and experience their full potential. We are an equal opportunity employer. All employment decisions are based on business and job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

The future is bright and “shiny” at Shinydocs. We’re a dynamic and diverse team with experience, fueled by passion for the work we do and live by our values of Excellence, Adaptability and Teamwork. You’ll be surrounded by the best and brightest minds who truly value your contribution. They will be excited to collaborate with you and will be cheering you on every step of the way. Oh and you’ll be laughing often throughout the day, either with others, at each other, or at yourself
- ** Satisfying Work**:We’re building new stuff that solves real-world problems for exciting organizations. Everyone here is self-directed, empowered and enabled to do their best work.
- ** Remote First**:We’re committed to a remote first work environment. We offer flexible hours and respect our team members schedules to enable them to find the work life harmony that they deserve to have in their lives.
- ** Comprehensive Total Rewards & Wellness Package**: We collaborate with our whole team to develop programs that meet their needs including offering fully paid group benefits from day one, Health Care and Wellness Spending Accounts, RRSP matching, a Safe Transportation subsidy, Phone and Internet subsidies, and a Worry-Free subsidy that supports those unexpected experiences and help you provide care for your animal companions too
- Professional Development, Growth & Purpose: Follow your passion and find purpose in your work. Experience learning opportunities through courses, shadowing, Shiny “U” Sessions & Show N’ Tells.
- ** Culture & Communication**: Weekly All Hands, Coffee with the CEO, and regular virtual socials and team building activities during core work hours which keeps you connected and respects your work life harmony.
- ** Community Commitment**:We support a variety of organizations on behalf of our team and we are proud (and active) corporate members of the WIT Network.

How will I make an impact?

As the Content Marketing Specialist, reporting to the Director of Marketing, your primary focus will be on creating compelling B2B content in a variety of formats that support marketing programs, campaigns, and can be used by our sales team to engage with prospects. Your work will have a direct influence on the perception of Shinydocs by our target market and you will be a key resource and important collaborator as part of our growing marketing team. In this role, you will have ample opportunity to propose innovative ideas and strategies and be given the opportunity and resources to run with them.

Within your first 30 days, you will get to know your new teammates as well as gain an understanding of our products, industry, and our target market. You will also begin creating and executing against a content calendar and supporting the marketing and sales teams with relevant content.

Day in the Life:
**Content Ideation -** Meet with product marketing, marketing services, sales reps, customer success reps, and other customer-facing individuals to intake content requests and discuss market trends, persona observations, and other topic and goal inputs. Use website analytics and other marketing data to gain insight into the topics and formats that drive engagement and conversion—all with a focus on conceiving and developing topics for your content calendar.

**Content Planning - **Work with your stakeholders and the marketing team to set an editorial calendar that delivers content in time for marketing campaigns and programs, in addition to supporting evergreen communication channels like our blog and the outbound efforts of our sales team. Allow for some flexibility and agility to respond t