Marketing Automation and Content Specialist

**About StrataPrime** StrataPrime, a Google Cloud Premier Partner since 2012. Specializing in Security, Compliance, Cloud Workload Transformation, and Data Migration, we excel in providing Work Transformation and Security services. As Google Certified experts with a successful track record, we accelerate your organization's time to value through seamless deployments and migrations. Beyond providing solutions, our commitment to excellence ensures your Cloud Infrastructure and Security are modernized for peak efficiency. With a full team of experienced advisors, StrataPrime is dedicated to propelling your business to unparalleled success in the dynamic digital landscape. Trust us for a seamless and impactful Google Cloud journey. **Job Brief** This position reports to the Marketing Manager. **If this sounds like you, please apply We'd love to chat.** **Responsibilities** **Marketing Automation Campaign Strategy & Execution**: - Optimize lead scoring and segmentation to ensure targeted and relevant communication - Implement marketing automation best practices to maximize campaign efficiency and effectiveness **Compelling Content Creation**: - Develop a content calendar aligned with marketing goals and target audience - Collaborate with the Marketing and Sales teams to create content that supports lead generation and sales enablement efforts - Tailor content to resonate with different audiences, channels, and buying personas - Ensure brand consistency and messaging across all content channels - Stay informed about industry trends and best practices in content marketing - Monitor and analyze content performance, utilizing metrics to inform future content strategies **Technical Expertise**: - Become the in-house expert on all things HubSpot, staying up-to-date on the latest features and best practices - Troubleshoot technical issues and provide support to other team members using HubSpot - Continuously evaluate and optimize HubSpot workflows for maximum efficiency and impact, as well as identify trends and insights for further optimization. **Data Analysis & Optimization**: - Leverage HubSpot's reporting tools to track and analyze campaign metrics (open rates, click-through rates, conversions, etc) - Generate comprehensive reports on campaign performance and ROI to inform strategic decision-making - Identify areas for improvement and implement optimization strategies within HubSpot - Perform A/B testing within HubSpot to refine campaigns and maximize results **What we are looking for** - Bachelor's degree in Marketing, Communications, English, Business, or a related field - 3+ years of hands-on experience with HubSpot, demonstrating a deep understanding of its features and capabilities - 3+ years of experience in content marketing, marketing campaigns or copywriting, with a proven track record of creating effective marketing content - Proficiency in Marketing & Sales Automation and CRM systems (SalesLoft, SalesIntel, Zoominfo, Salesforce, Microsoft Dynamics, etc.) - Ability to work collaboratively in a team environment and manage multiple projects simultaneously - HubSpot certifications are a plus **Skills** - Exceptional writing and editing skills with a strong understanding of grammar and style - Creativity and ability to craft compelling narratives that resonate with target audiences - Proficiency with HTML, CSS, and other web technologies would be an asset - Strong analytical skills and data-driven approach to decision-making - Experience with SEO, SEM, and other digital marketing strategies - Excellent communication and interpersonal skills - Ability to work independently and collaboratively and manage multiple projects simultaneously, and adapt to changing priorities. - Strong problem-solving skills and attention to detail **Values** - Act fairly, ethically and openly in all you do - Focus on positive outcomes for our customers, always do what is right for them - Display emotional intelligence, integrity and empathy when dealing with partners, colleagues and customers **Our Workplace