Content Marketing Manager
1 week ago
Company Description
Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 700 million registered users across more than 180 countries, our mission is to design a more enlightened way of working. From our headquarters in San Francisco to eight dedicated Studios and a worldwide team of employees who choose where they work best, our Virtual First approach is leading the way into the future of work.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
This is a highly cross-functional role, and applicants will be expected to interface with a broad array of internal teams from both DocSend and Dropbox. It’s an exciting time to join the DocSend team — you’ll have the opportunity to make a major impact on DocSend’s integration into the Dropbox family.
**Responsibilities**:
Generate ideas and edit content for DocSend’s website, contributing to audience-centric thought-leadership, product marketing, and service-driven content and their derivatives, such as social media and promotional assets
Lead the development of content for new international markets
Research and stay up to date on the latest developments in search engine optimization, content trends and user behavior
Collaborate with Creative Strategists, Brand Studio, Integrated Marketing teams, PMM, Editorial teams, Product Design, Web Experience and other cross-functional teams
Flesh out creative briefs and make sure content creators and stakeholders understand content purpose and goals
Review and approve content drafts with a strong sense for compelling storytelling, strategic alignment, clarity, and brand style
Publish finalized content via CMS
Maintain content calendars, blog, social media plans, and rolling content inventories in partnership with other members of the Content team
Direct and manage day-to-day communications and project tracking with creative teams, freelance content creators, and agencies
Partner with project management team and external agencies to uncover and implement operational efficiencies in the content production process
**Requirements**:
Minimum 4 years of B2B (business to business) or B2C (business to consumer) content marketing experience content strategy, development, and production
Analytical mindset and the ability to use data and analysis to drive decisions, quantify impact, drive the right priorities and surface valuable insights for our team and our customers
Team player who thrives in a highly collaborative environment and has a proven track record of working with cross-functional stakeholders to get the best results
Results-oriented thinker who understands and is motivated by ambitious goals and KPIs
Innately curious and eager to learn new things, with a bias for action
Firm understanding of user experience and strong search engine optimization (SEO), and search engine marketing (SEM) skills
SaaS, software, high tech industry experience strongly desired
Experience developing content for new international markets and audiences strongly desired
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).
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