Marketing Operations Specialist

**About the Opportunity**

SSI is a global Software Company servicing the needs of the Off-shore and Marine industries all over the globe for over 30 years. We are proud to offer a fully inclusive culture and workplace welcoming ALL people with relevant skills and experience to our flat organizational structure, working with self-directed teams using Agile Principles as well as our own defined SSI Principles to guide us in our daily work.

As the **Marketing Operations Specialist**, you will be responsible for the following:

- Own efforts to increase traceability and attribution for all leads.
- Utilize data and analytics to drive and improve campaign performance by providing insights into campaign optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and other databases.
- Provide actionable insights that support our goals through multi-source dashboards in Power BI. Including tracking marketing efficiency metrics, attribution, and activation.
- Owning end-to-end campaign orchestration; including A/B testing, audience pulls, QA, launch, and troubleshooting.
- Build account journeys, trigger signal-based plays in Dynamics, and measure account engagement and lead/pipeline creation.
- Own MarTech stack, including using API integrations, webhooks, and low-code tools to connect our MAP, CRM (Microsoft Dynamics), Power BI, and other tools.
- Document SOPs, SLAs, and playbooks, run campaign retrospectives, and support teammates on marketing operations best practices.
- Own multi-source dashboards in Power BI. Including tracking marketing efficiency metrics, attribution, and activation.
- Work closely with the Marketing team to enhance and optimize campaign playbooks across all channels, process automation, and documentation.
- Work with other departments and experts to create connection/workflows using various platforms.
- Working with the Finance team, use purchase order system to initiate and record purchases completed by the Marketing department.
- Support implementation and maintenance of SEO/SEM strategies to improve search engine rankings and drive traffic to the website.

**Education and Experience Requirements**:
**Basic requirements**:

- Degree(s) in Marketing, Business Analytics, Information Systems, or related fields or equivalent experience.
- 3+ years in Marketing Ops, RevOps, or Demand Gen with a track record of improving performance through data and automation.
- Strong project management skills, with the ability to provide operational oversight and project management of multiple programs simultaneously.
- Fluency in at least one major MAP (HubSpot, Marketo, Pardot, Dynamics) and CRM (Salesforce, HubSpot, Dynamics).
- Proficient in setting up conversion tracking through scripts or tools such as Google Tag Manager.
- Analytical, detail-oriented, and self-directed. Comfortable owning KPIs such as cost per opportunity, database health, and attribution accuracy.
- Proficient in data analysis tools such as Google Analytics, PowerBI, Tableau, etc.
- Power-user skills in Excel (pivot tables, lookups, regex) and Power BI (data modeling & DAX).
- Experience implementing no/low-code integrations and automations (Zapier, Power Automate, or similar).

**Preferred requirements**:

- Experience working in an ABM B2B SaaS environment.
- Experience working with SEO tools (SEMrush).
- Experience marketing for the marine, engineering, or other technical industry.
- Working knowledge of SQL or Python for deeper data pulls/ETL or working with APIs.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong problem-solving skills and ability to think creatively and outside of the box.

**About the Benefits**

SSI offers a competitive compensation package that includes a full benefits package, competitive wages and profit-sharing, as well as education benefits and self-paced learning opportunities, and the opportunity to work from home on a full or partial basis. Only those selected for an interview will be contacted.