Sales and Events Manager

**The Team**
Naturally Pacific Resort aims to become a top resort that welcomes everyone and offers exciting experiences every day. We are seeking team members who are passionate about providing exceptional hospitality and service, and who align with our values of Passion, Community, Inclusion, and Innovation. Our focus is not only on creating memorable experiences for guests but also on establishing a fulfilling and enjoyable work atmosphere for our team. Becoming part of the Naturally Pacific team will allow you to engage in the hospitality industry within an expanding company that values every individual's input and celebrates achievements collectively.

**The Role**
As a key member of our team, the Sales and Events Manager is responsible for driving the Groups Sales Strategy and event management for Naturally Pacific Resort. This role involves managing client relationships, developing and maintaining a pipeline of business opportunities, and meeting sales goals to ensure the hotel’s growth and profitability. The Sales and Events Manager works closely with the Director of Sales & Marketing and operations team to maximize revenue and enhance the resort’s presence in the market for all potential segments.

**Your contributions to the team include**:
**Events Management**
- Design customized Groups & Event proposals, menus, and floor plans that align with the boutique resort’s brand and guest expectations.
- Coordinate all aspects of events including F&B, audio-visual, décor, spa, golf, and accommodation requirements.
- Create detailed lead/opportunities, group rooms bookings, Group Sales Agreements, Banquet Event Orders (BEOs), group resumes, and event timelines with the Sales & Events Coordinator support.
- Lead pre-event meetings with internal teams to ensure flawless delivery.
- Lead and coordinate weekly Event Management meetings, including review of Banquet Event Orders (BEOs), group resumes, meeting room setup layouts, and other key details.
- Drive upsells opportunities (room upgrades, spa packages, golf experiences, custom menus).
- Gather feedback and implement continuous improvements to event services.
- Maintain accurate records in event management systems (Agilysys, Delphi, Amadeus, or equivalent).
- Build and maintain strong relationships with key corporate clients, event planners, travel agents, and other business partners.
- Respond promptly to client inquiries, negotiate rates, and close sales to secure group and event bookings.
- Promote and sell hotel meeting spaces, conferences, and events, ensuring proper coordination with the operations team.
- Ensure that clients receive outstanding service from initial inquiry through to booking and post-departure.
- Resolve any client issues or complaints promptly to ensure a high level of customer satisfaction.
- Work closely with the other hotel departments to align sales strategies and operations.
- Be present at pre-agreed events on-site, including during non-business hours.
- Conduct out-of-normal-business-hours tours with potential clients.
- Maintain exceptional rapport with elite clientele and high-profile planners.
- Ensure the highest service standards are upheld in all event-related activities.
- Coordinate with relevant departments to ensure seamless event execution.
- Uphold superior service standards and foster a culture of excellence.

**Sales & Business Development**:

- Conduct proactive prospecting to drive new group business across corporate, incentive, and MICE segments.
- Research potential leads through Google Alerts, Destination Marketing Organizations (DMOs), industry associations, and targeted corporate segments.
- Execute outbound sales initiatives including sales blitzes, client sales calls, and B2B outreach to expand the resort’s market presence.
- Maintain accurate tracking of all leads and client interactions in the CRM system, ensuring timely follow-ups and data integrity.
- Represent the resort at networking events, trade shows, and industry functions to strengthen partnerships and grow brand awareness.
- Organize and host familiarization tours (FAM trips) and weekly on-site hotel tours to showcase the resort’s facilities and services to travel advisors, planners, and potential clients.
- Collaborate with the Director of Sales & Marketing to qualify leads, develop proposals, and convert opportunities into confirmed bookings.
- Maximize revenue potential by cross-selling and upselling guest rooms, Spa, Golf, and Carve restaurant experiences.
- Participate in monthly sales meetings; also, when needed.
- Engage in sales training initiatives with relevant departments, such as Reservations and Front Desk.
- Develop long-term partnerships to ensure repeat business and referrals.
- Achieve monthly, quarterly, and annual sales targets for room revenue, event space, and other hotel services.
- Provide feedback to senior management, stakeholders and ownership on market conditions and competitor strategies.
- Report on key initi