Coordinator, Athletic Communications

**Date Posted**:10/15/2024
**Req ID**: 40186
**Faculty/Division**: Faculty of Kinesiology & Physl Ed.
**Department**: Faculty of Kinesiology & Physl Ed
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00034562

**Description**:
**About us**:
**Your opportunity**:
The Strategic Communications, Marketing and Stakeholder Engagement team is responsible for developing, planning and implementing a wide variety of marketing and communications initiatives aimed at heightening awareness of the Faculty in teaching and research and for raising awareness and promoting participation in the University’s sport, recreation and intercollegiate athletics programming. This highly collaborative team oversees the development and coordination of strong, coherent and unified messages and branding in all Faculty communications for both internal and external audiences to achieve the Faculty’s strategic goals in recruitment, student-engagement, public affairs, advancement and promoting health and wellness. In doing so, we work to ensure that the values of equity, inclusivity, accessibility and diversity are reflected in the way we work and in all of our communications about programs, events, services, facility operations, policies and use of resources.

Under the general direction of the Director PR & Communications, and participating as a key member of the Strategic Communications, Marketing and Stakeholder Engagement team, the incumbent is responsible for sports information, web communications and social media for the intercollegiate and high performance programs. The incumbent ensures effectivepositioning of the Faculty’s intercollegiate program within the University and among other universities provincially, nationally, and internationally, through media coverage of sporting events and achievements. Within the Strategic Communications, Marketing and Stakeholder Engagement team, the incumbent assists with the development, planning, and with implementation of a wide variety of public relations initiatives. This position is specifically responsible for the media coverage of sporting eventsand achievements aimed at heightening the awareness of athletic program results, feature and profile stories, and live broadcasts of events.

**Your responsibilities will include**:

- With the Strategic Communications, Marketing and Stakeholder Engagement team, the incumbent develops an annual media/communications plan for the intercollegiate program. Liaises regularly with Program Managers, Coaches, and the Event Management Team.
- Builds a network of sportcontacts electronic and print media on and off campus, including TV, radio, print and web-based media and responds to routine sports information requests from print/broadcast media and sports information officers from other institutions (including photographers).
- Establishes procedures for reporting results for all Varsity teams, ensuring compliance with OUA and U SPORTS deadlines/procedures, including weekly sport media releases for both up-coming events and results.
- Facilitates sport media requests with players and coaches, creates content and publishes materials to the Varsity Blues web pages including; rosters, team biographies, recaps and highlights, photographs and historical data.
- Engages the U of T community, alumni, provincial and national sport partners through the use of social media (Instagram, Twitter and Facebook), while monitoring social media platforms for inappropriate use and/or comments by community members, including athletes, in order to support a positive image of intercollegiate and high performance sport.
- Prepares content for season programs, brochures, schedule cards, posters, student athlete handbook and other publicity materials as determined in the annual media and communication plans. Ensuresthe Student-Athlete Handbook is reviewed by a committee prior to publication.
- Prepares copy for articles in internal and external intercollegiate publications. Assists the organizing committee for intercollegiate events, including, but not limited to, biographical profiles of recipients, scripts etc., and ensures statistical and nomination information is collected for provincial and national recognition.
- Directs work-study sport information students (4-6 students) in various duties, including researching sport information, pulling sport information from other websites for use in articles, pulling information on various teams (i.e., statistics, competitions, standing etc.)

**Essential Qualifications**:

- Bachelor Degree in Communications or Journalism or an acceptable equivalent combination of education and experience.
- Minimum four years of related experience in sport information/athletic communications, preferably in a University or College setting.
- Minimum four years experience researching and writing articles, writing for a variety of social media platforms and dealing with the media
- Demonstrated experience with website development and