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Understand Buyers and Accounts
3 weeks ago
Identify who they are, what they care about most, where they get stuck, how their group’s decision-making dynamics work, and which jobs they’re really hiring your brand to get done.
- Audience personas
- Buyer journey/jobs mapping
- Segmentation modeling
- Ideal account profiling
- Target account identification
- Contact coverage assessment and data appending
- Demand unit mapping