Paid Media Specialist

1 week ago

Montréal, Canada YouSet Full time

**What's the opportunity?**

Are you passionate about paid media, growth and data? Are you a digital marketer with 3-5 years of experience who has managed paid user acquisition channels at a B2C startup or an agency?

We're hiring a Paid Media Specialist to help us transform the insurance industry to be more affordable and transparent for all.

**What's in it for you?**
- Competitive compensation
- Build something massive and create an impact
- Flexible hours and vacations
- Remote work or downtown Montreal office space
- Group insurance (health, dental, life, etc.)
- Flexible start date (but the sooner the better)

**Why us?**

YouSet is revolutionizing the insurance industry with technology, data and human expertise. We're on a mission to build the most efficient and most loved insurance platform in Canada.

We're growing fast and we're looking for a talented Paid Media Specialist to help us grow even faster.

To date, we've helped over 75 000 users shop for their home and car insurance with an average of 4.9 stars in online reviews.

**What will you be responsible for?**
- Take full ownership of paid acquisition at YouSet, reporting to the Director of Marketing.
- Manage and optimize paid campaigns across different platforms with a focus on CPA targets.
- Test new paid platforms and strategies (including creatives and ad formats) to ensure continuous improvement of CPA and ROAS.
- Monitor and analyze results to provide data-driven recommendations.

**What type of person are you?**
- Results-oriented: you're focused on your growth objectives and work steadily to achieve them.
- Motivated: you're entrepreneurial and you don't hesitate to roll up your sleeves with a “let's get it done” attitude.
- Analytical: you love experimenting, analyzing data and you're able to make quick data-driven decisions.

**Do you have what it takes?**
- You are a digital marketer with 3-5 years of relevant experience, having successfully managed paid acquisition campaigns using Facebook Ads and Google Ads. Experience with other paid platforms (Bing, Pinterest, TikTok, Snap, Reddit, Quora, Linkedin, etc.) is a plus.
- You have strong technical skills and master tools such as Meta Business Manager, Google Analytics, Google Tag Manager and Google Search Console. Google Ads and Google Analytics certifications required.
- You have written and oral communication skills in English. Written and oral communication skills in French are a plus.
- You have excellent time management and organizational skills.
- You are motivated to build the future of insurance with us

This opportunity is for a full-time position in a high-growth startup, with increasing responsibilities as we grow.

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