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Paid Media Associate
3 weeks ago
**WHO ARE WE?** Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across more than a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. **YOUR ROLE** You will work with senior team members on creatives, strategies, and optimizations for our growing portfolio of Native advertising channels. You will also report on business KPIs, oversee the testing structure, and research and develop new vertical themes based on competitive analysis. The overall purpose of this position is to ensure the Native Paid Media team can seamlessly move forward in several established and emerging platforms as the business continues to grow. You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing. - Own the daily pacing/reporting process for various platforms - Optimize campaigns to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend - Own an ongoing test log to document creative tests, wins, and losses over time, sharing results with the Native team and larger Paid Media team - Over time, develop native skillset to own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.) - Honing your Native ad buying skillset and staying up to date with platforms' best practices **WHAT YOU NEED TO SUCCEED** - Fluent in English, both written and verbal - 1-2 Years of experience with Native ad platforms like Taboola, Outbrain, Yahoo, etc. - Experience creating Native ads with image assets and copy - A successful track record of launching and managing campaigns in a digital media environment - Ability to differentiate between various ad platforms in terms of their unique operations, audience, and successful creative/messaging - Analytical skills; a passion for "letting the data do the talking" and making decisions and recommendations based on data - Ability to work US Eastern Time Zone 9am-6pm; working hours may differ Nice to have - Experience designing and creating image assets in Canva - Experience with reporting software like Looker, Tableau, etc. From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
