Paid Media Specialist

In this role, you will gain an in-depth knowledge of our products as well as how we market them across a variety of paid channels including but not limited to: Google Adwords, Display Advertising, Youtube, Facebook, and other online platforms. You should be driven by data and performance, and not afraid to dig into numbers to find optimizations that can increase sales and/or decrease cost per new customer. Terms like ROAS and CPA will be part of your daily vocabulary and you will own campaign metrics like spend, cost per lead, cost per sales qualified lead, and cost per closed won sale.

You will also be responsible for the identification of advertising opportunities for new media buys, as well as managing, expanding, and solidifying existing campaigns tailored to the retail, restaurant, and eCommerce industries. Knowledge of Google Adwords, DV360, Facebook for Business, Google Analytics, Google Tag Manager, Data Analysis or any combination of the aforementioned are considered a huge asset.

**Now we get to brag about us**:
Lightspeed powers small and medium-sized businesses in over 100 countries around the world with its cloud-based commerce platform. Its smart, scalable, and dependable all-in-one Point of Sale software system helps restaurants and retailers sell across channels, manage operations, engage with consumers, accept payments, and grow their business. Founded in 2005 with offices in Canada, USA, Europe and Australia, Lightspeed recently completed its initial public offering on the Toronto Stock Exchange (TSX: LSPD). We're passionate about enabling people to do their best work. Come work with us and find out what you can do.

**Primary Responsibilities**
- Assist the team in setting up new campaigns and optimizing existing campaigns.
- Hands on ownership and execution of campaigns launches and optimizations within all platforms
- Monitoring campaign performance and providing actionable data for campaign improvements.
- Full ownership of budgets and achieving targets
- Assist in optimizing content for paid search and social campaigns, including writing digital headlines and social language
- Help manage paid advertising accounts, track performance of across digital platforms, identify promotion opportunities and supporting the activity of staff members participating in these projects.
- Identify new media buys and advertising opportunities.
- Work closely with advertising partners, and identify new advertising relationships in the retail, restaurant, and eCommerce industries.Full ownership of Budgets and achieving targets
- Main focus is to internalize the current media buying from an agency to be owned internal

**Requirements**:

- 2 or more years experience in paid advertising or data analysis (or equivalent experience)
- Experience in setting up campaigns in Google AdWords, or Facebook, or LinkedIn, or other social media
- Experience optimizing campaigns
- Knowledge of marketing best practices
- Experience in media buying a plus
- Full professional fluency in English

**What's in it for you?**

Come live the Lightspeed experience...
- Ability to do your job in a truly flexible environment; we work in a hybrid environment
- Genuine career opportunities in a company that's creating new jobs everyday;
- Work in a team big enough for growth but lean enough to make a real impact.

and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry:

- Lightspeed share scheme (we are all owners)
- Unlimited paid time off policy
- Health insurance
- Health and wellness benefit of $500 per year
- Paid leave and assistance for new parents
- Mental health online platform and counseling & coaching services
- LinkedIn Learning license
- Volunteer day
- A beautifully renovated office space in a castle; one of the best development centres in Montreal;
- An environment that encourages initiatives and leadership;
- Happy hour every Friday afternoon;
- Social events throughout the year including the legendary annual holiday party;
- Fun activities with your teammates - be part of the Lightspeed family;
- Work with highly talented people who are as passionate about their craft as you are

**Where to from here?**
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

**Who we are**:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional custome