Marketing Specialist

We are seeking a talented individual to join our Marketing & Communication team at Mercer**.** This role can be based in Toronto or Montreal, and it is a hybrid role with a requirement of working at least three days a week in the office.

**We will count on you to**:

- Develop campaigns, programs, and content to drive brand awareness, digital engagement, and lead generation. Campaigns are designed based on set objectives and are measured against specific marketing goals.
- Identify and develop differentiated value propositions for various Mercer services, collaborating with business leaders/experts. Create digital content and ensure messaging is accurate, consistent, and compelling for both internal and external audiences.
- Coordinate with local and global marketing team members to determine scope, requirements, and product content marketing plans, ensuring integration with other projects and plans. Projects may include new product launches.
- Execute marketing strategies through a Center of Excellence (COE) model, ensuring best practices, and consistency across all initiatives.
- Track marketing metrics using dashboards and analytic tools. Analyze marketing tactics and activities against goals and seek improvements based on findings.
- Monitor and analyze marketplace trends, client needs, and competitive offerings, and collaborate with digital specialist to develop SEO key word research.
- Establish good working relationships with marketing, technical, and business colleagues utilizing strong communication and influencing skills.
- Take on special projects on behalf of the entire marketing team and the CMO that complements the overall marketing team goals and needs.

**What you need to have**:

- 1-2 years of experience with an undergraduate degree in marketing, finance, or a related field
- ** OR** 3+ years of relevant experience without a degree
- Familiar and knowledgeable of asset management and investment manager
- Proven project management skills, especially in cross-functional environments
- Strong client-centric focus with demonstrated experience in client communications; excellent verbal and written communication skills
- Ability to translate complex features into clear benefits, with strong negotiation and influencing skills
- Self-starter with the ability to prioritize tasks and work independently with mínimal guidance
- Strong analytical skills and strategic thinking capabilities
- Professional demeanor with the ability to interact effectively with individuals at all levels
- Familiarity with AI tools and technologies, with a keen interest in leveraging AI to enhance marketing strategies and tool development

**What makes you stand out?**
- Experience with project management tools (e.g., WRIKE) or the ability to quickly adapt to new technologies
- Independent thinker and proactive implementer who can navigate a complex and dynamic work environment
- Quick learner with the ability to multi-task and pivot effectively in a matrix organization
- Experience in writing marketing content tailored to financial services
- Bilingual in French, both written and spoken

**Why join our team**:

- We help you be your best through professional development opportunities, interesting work and supportive leaders.
- We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
- Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.