Marketing & Optimization Specialist

1 week ago

North York, Canada Msi Spergel Inc Full time

**About Us**:
At Spergel, we’ve been helping Canadians regain financial control for over 35 years, that’s what we do. With expert guidance and compassion, we support thousands of people on their journey to financial freedom. As we grow, we’re looking for a resourceful and data-driven **Marketing & Optimization Specialist** to strengthen our performance marketing efforts and help fuel growth across digital channels.

**Role Overview**:
This role is ideal for someone who thrives in a fast-paced environment and is excited by the intersection of marketing strategy, analytics, and execution. You’ll work closely with the Director of Marketing on initiatives that span paid media, lead funnel optimization, content coordination, and CRM performance — always with an eye on results and continuous improvement. Your work will directly support our digital growth and empower our customer service reps with better leads, better tools, and better insights.

**Key Responsibilities**:

- Listen to daily customer calls to assess quality, consistency, and alignment with marketing objectives - flagging issues and suggesting improvements to ensure the team is executing at a high level.
- Regularly audit all digital channels (website, landing pages, ad platforms, CRM and automation flows) to ensure optimal functionality, tracking and performance.
- Execute and optimize paid digital marketing campaigns (Google Ads, Meta, Display, YouTube, etc.)
- Analyze performance data to identify trends, opportunities, and areas for improvement
- Collaborate with content and SEO teams to align efforts with performance goals
- Build and maintain CRM dashboards and reports to monitor lead performance through the sales funnel
- Work with the Director of Marketing on campaign planning, forecasting, and KPI reviews
- Support customer service reps with lead insights, pipeline analysis, and conversion improvement strategies
- Stay current on industry trends and recommend tools, tactics, and strategies to enhance marketing performance

**What You Bring**:

- 2-4 years of hands-on digital marketing experience with a strong performance marketing focus
- Proficiency in Google Ads, GA4, Meta Ads Manager, and UTM management
- Experience with CRMs and marketing automation platforms (e.g. Salesforce, HubSpot)
- Strong analytical skills and confidence in working with data
- Organized, detail-oriented, and highly self-motivated
- Clear communicator with a collaborative mindset
- Bonus: Experience in financial services, lead generation, or regulated industries

**Why Work With Us**:

- Make a meaningful impact helping Canadians regain control of their finances
- Gain direct exposure to both marketing strategy and execution in a high-growth environment
- Learn from a senior leader while having autonomy to own your results
- Strong team culture

Pay: $60,000.00-$75,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person

Application deadline: 2025-07-31
Expected start date: 2025-08-04

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