Marketing Specialist

R0029017

Marketing Specialist

Toronto, Canada or Remote

The Marketing Specialist is part of the Central Marketing organization within the Health Learning Research and Practice, (HLRP) division of Wolters Kluwer. Working as part of a central agency leads the strategic development and execution on best-in-class Omni-channel campaigns to deliver on global objectives. Working closely with our channel experts, data intelligence and product teams to ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts.

ESSENTIAL DUTIES & RESPONSIBILITIES
- Builds multi-channel B2B plan for best-in-class marketing approach. This includes plan development, presentation and revision, execution, optimization, analytics and reporting.
- Collaborates with channel experts and product marketers to build out and execute upon strategies to meet strategic and revenue goals.
- Ensures all campaigns plans have established KPI’s and holds all internal and external partners accountable to deliver on their work.
- Works with agency partners to ensure all KPIs and objectives are delivered on time and at the highest standard.
- Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling and profiling to optimize results.
- Works in close collaboration with team members, product marketing and sales to manage plan execution and report on success and/or recommend adjustments.
- Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Appling data and analytics to constantly review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness.
- A “Storyteller” who can translate strategy and complex reporting in a highly visualize and compelling way to communicate at all levels of the organization.
- Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment.
- Acts as a conduit between product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.

QUALIFICATIONS

Education: Bachelor's degree in English, Journalism, Communication, Marketing, similar field, or relevant equivalent experience.

Required Experience:

- 5+ years of demonstrated experience and results in leading high-performance B to B and B to C Direct Marketing Efforts across Traditional and Digital Channels.
- Experience in working with or for creative or digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns.
- Experience working within project management, CRM and analytic tools (Smartsheets, Salesforce, Adobe and Google Analytics).
- Solid Excel and PowerPoint skills.
- Self-starter with a “take charge” attitude who can deliver results with consensus in matrix organization.
- Strong understanding of KPI’s and industry benchmarks for high performing marketing plans.
- Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle.
- Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management.
- A proven track record of building strong partnerships with Product, Sales and other marketing functions.

Preferred Experience:

- 5 years in a healthcare and/or higher education segment.
- Ability to be flexible in a very fluid and dynamic environment - including dealing with changing processes and priorities.
- Proven ability to manage agencies or working at an agency, developing comprehensive annual marketing plans and manage significant budgets.
- Prior experience in a large multi-national company.
- Strong influence skills and Marketing thought leadership. Ability to work well with all levels of management and staff.
- Experience in project management a plus.
- Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation.

Travel: Up to 10% for team meetings and conferences

FTC