Marketing Specialist

1 day ago

North York, Canada Wolters Kluwer Full time

Marketing Specialist

Under general supervision, responsible for planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include the following: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, preparing pricing studies, and/or monitoring program/project budgets.

Essential Duties and Responsibilities:
Develop strategy and execute demand marketing campaigns in a mix of channels to drive MQLs, overall pipeline health and marketing-attributed revenue. Works closely with Product Marketing and Product Management to establish the segment marketing plan, to include product & campaign priorities, and relevant promotion strategies and tactics.
- Provides guidance and direction to internal and external stakeholders (content creators, event managers, communications) for the development of supporting content, such as case studies, testimonials, insights, etc to increase prospect awareness and demand
- Understands product value and key market drivers (customer and competitor) to proactively develop effective campaigns for assigned segment
- Proactively addresses pipeline health for markets assigned - both short (monthly) and projected long-term (annual)
- Works with Sales, Marketing and Product stakeholders and develops external relationships with key associations, core affiliates and other third parties

Qualifications:

- Bachelor’s Degree in Marketing, related field, OR equivalent
- 2+ year of business experience
- Demonstrated experience marketing to professionals in a B2B environment; specific exposure to tax, accounting or legal a definite asset
- Experience with: Pardot/MCAE, Salesforce, Microsoft Office Suite (Teams, SharePoint, Word, Excel, PowerPoint, Outlook, etc.)

Key Skills:

- Strong understanding of pipeline metrics, lead flow/routing and attribution
- Collaboration and consensus building with disparate stakeholders
- Organization and project management proficiency
- Confidence in decision making, based on experience and data
- Flexibility (the ability to switch unrelated tasks/functions quickly)

Additional Qualifications:

- Demonstrated ability to identify, recommend and position products to optimize revenue potential
- Strong interpersonal skills: demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
- Ability to work independently and in a team environment in a positive and supportive manner
- Strong analytical, problem solving and decision-making skills
- Ability to manage multiple projects simultaneously and achieve goals without conflict
- Creative, flexible, and inquisitive with strong initiative and self-motivation
- Excellent follow through, attention to details and time management skills

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