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Influencer Partnerships Manager

6 hours ago

Concord, Canada Mav Beauty Brands Full time

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure and The Mane Choice and Bella Curls is looking for a seasoned, enthusiastic Influencer Partnerships Manager. This individual is an initiative-taker, has a keen eye for social trends, has obsessive attention to detail, and is passionate about content that engages and that drive business impact. We are looking for agile and innovative individuals, who thrive in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving industry.

As the **Influencer Partnerships Manager**, you will be part of a company that welcomes and cultivates innovative ideas and approaches. You will be joining a fast-paced, on-trend Marketing team who loves what they do because they are passionate about all thing’s beauty and social. Must be well-organized, strategic, a strong and savvy communicator and relationship builder who lives and breathes beauty, has a keen eye for content, and understands the world of influencers and content creators.

Reporting to the Integrated Marketing Communications Director, the Influencer Partnerships Manager will be responsible for influencer initiatives across all MAV brands.

**Influencer Management**:
Developing and executing strategies to identify and engage with high-quality creators that are well aligned to each brand and grow our community of influencers through strong relationship building:

- Identification and recommendation of high-quality paid influencer partnerships that are strategically aligned to our brands with the goal of both expanding brand awareness and impacting sales velocity.
- Establish an internal model for influencer compensation evaluation that sets pricing benchmarks with the goal of both equitable pay across comparable partners based on a combination of quantitative and qualitative measure as well as meets the needs of achieving brand KPIs.
- Management and execution of in-house paid influencer campaigns including campaign shortlisting, influencer outreach, negotiations, contracts, creative briefs, product education, etc.
- Negotiating all partner agreements while working closely with Marketing Comms team to secure paid usage rights.
- Manage in-house organic seeding/gifting initiatives, cross referencing with PR agencies to ensure no duplication, and leading vendor and input sourcing, packaging, shipping.

**Measurement**
- Develop, track, and maintain influencer and creator databases
- Monitor and manage budget allocated to content creation including collaboration with Marketing Comms Director on influencer budgets.

**Agency Management**:

- Manage influencer agency partners for any campaigns not managed in-house to ensure a fluid process of delivering on-brand campaigns with maximum impact, aligned with strategic objectives.
- Serve as main liaison between Marketing Communications/Brand Teams on any agency led influencer engagements.
- 7+ years' experience in Beauty with at least 5 years in influencer marketing role
- Great relationship builder with strong interpersonal communication skills
- Familiarity with Influencer contracts and usage agreements
- Strong collaborator who takes direction well and is a team-player
- Able to multitask and pivot quickly and adapt easily to strategy or deadline changes
- Knowledge of category (major competitors, target users, industry trends)
- Strong project management skills
- Ability to build and give impactful and influential presentations
- Proficiency in MS Word, PowerPoint, and Excel
- Familiarity with social media/influencer reporting tools

**Salary**: $39,261.39-$107,490.96 per year

**Benefits**:

- Company events
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Vision care

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Ability to Commute:

- Concord, ON L4K 0H9 (required)

Ability to Relocate:

- Concord, ON L4K 0H9: Relocate before starting work (required)

Work Location: Hybrid remote in Concord, ON L4K 0H9