Digital Marketing Coordinator

5 hours ago


Winnipeg, Canada MacDon Industries Ltd. Full time

**Job Summary**

**Responsibility**
**The following are the main job responsibilities and priorities for this position**:

- **Social Media Management**: Develop, implement, and monitor social media strategies across platforms.
- **Paid Advertising**: Plan, execute, and optimize digital advertising campaigns on Meta and Google Ads. Plan, and manage the assets for our print media buy.
- **Website Management**: Update and maintain website content to align with marketing goals and improve user experience.
- **Marketing Reporting**: Track, analyze, and report on the performance of all digital marketing efforts to drive insights and continuous improvement.
- **Event Planning**: Assist with planning and executing events for all departments.

**Qualifications**

**Education and Experience**
- Post-secondary education related to Marketing, Communications, Business, or a related field
- Familiar working with website CMS (WordPress or similar) for content updates.
- Solid understanding of analytics tools (Google Analytics, Looker Studio, Facebook Insights, etc.) to measure and report on campaign success.
- Previous farming or agri-business experience is an asset.

**Skills and Knowledge**
- Exceptional oral and written skills are required.
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
- Analytical skills to interpret performance data and make informed decisions.
- Proactive and self-motivated with a passion for staying updated on the latest digital marketing trends and technologies.
- Team player - Excellent interpersonal skills.
- Travel may be required.

Schedule:

- Monday to Friday

Work Location: In person



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