Digital Marketing Strategist

**TITLE**

**Digital Marketing Strategist** - Directly reporting to the Marketing Manager

**SUMMARY**

**ABOUT MOVE MOBILITY**

Headquartered in Winnipeg, Manitoba, MoveMobility is a manufacturer that converts vehicles for use in the wheelchair accessible community as well as building mobile medical vans for commercial use. The business has been growing rapidly over the past eight years with no plans of slowing down. We believe that everyone should have access to healthcare, and to safe, reliable, and cost-effective transportation options, regardless of their accessibility needs and mobility challenges. In this spirit, Move Mobility is proud to be the industry leader for innovative and user-friendly vehicles designed to be accessible for all. Our specialty is growing with communities and organizations across Canada to equip them with the tools to provide diverse, custom mobility solutions

**OUR CORE VALUES**

Be Kind | Be Structured | Never Satisfied | We Can | Upstanding

**LOCATION**

465 Lucas Avenue, Winnipeg, MB - Position requires you to be onsite

**HOURS**

Full-Time (8:00 am -4:30pm)

**SALARY & BENEFITS**

From $65,000, Dental Care, Extended Health Care, RRSP Match, and Vision Care

**ATTRIBUTES**
- **Strategic Digital Leader** - Proven ability to design and execute integrated marketing strategies that meet growth objectives.
- **Data-Driven Optimizer** - Skilled in analytics, KPI tracking, and ROI measurement to continuously refine campaigns.
- **Creative Visionary** - Crafts compelling narratives and visuals that elevate brand identity and engage target audiences.
- **Cross-Functional Influencer** - Partners effectively with Sales, Product, and Executive teams to align marketing with business goals.
- **Accountable Owner** - Takes full responsibility for results, budgets, and timelines; anticipates challenges and drives solutions.
- **Agile & Innovative** - Stays ahead of digital trends, experimenting with emerging channels and technologies.

**RESPONSIBILITIES**
- **Digital Campaign Strategy & Execution**_
- Build and optimize HubSpot campaigns with segmented content, clear CTAs, and automated workflows to drive lead generation, while ensuring they align with the broader marketing strategy.
- Develop and manage content across LinkedIn, Facebook, Instagram, and YouTube, ensuring alignment with brand messaging in partnership with the Copywriter and Content Manager.
- Oversee updates and contribute hands on key web pages, product listings, landing pages, and blog content in WordPress, coordinating with freelancers or developers when needed.
- Ensure and implement standards for accessibility, brand alignment, and audience relevance for healthcare, transportation, and institutional decision-makers
- **Lead Management & CRM Support**_
- Oversee smooth lead capture, integration, and assignment between HubSpot and Salesforce.
- Ensure CRM data accuracy, resolve integration issues, and support attribution tracking across campaigns.
- Collaborate with the Sales team to improve lead workflows and follow-up strategies.
- **Creative Assets & Collateral Development**_
- Conceptualize and create marketing materials using Canva or Adobe InDesign, including brochures, one-pagers, banners, web graphics, and ads.
- Manage promotional inventory and branded apparel for staff and partners, ensuring items are current, well-stocked, and aligned with brand standards.
- **Trade Show & Event Marketing**_
- Coordinate all marketing aspects of trade shows and events, including booth bookings, collateral preparation, shipping logistics, and branded displays.
- Collaborate with Account Executives to tailor materials to specific markets and support lead capture and follow-up after events.

**SOFTWARE/TECHNOLOGY/PLATFORMS WE USE**

**WordPress -**To update website content, product listings, and landing pages.

**Social Media (LinkedIn, Facebook, Instagram) -**For post scheduling, content publishing, and engagement.

**Adobe Creative Suite & Canva -**To design branded materials, graphics, and social content.

**Asana -**For managing marketing calendars, project timelines, and task coordination**.**

**Google Workspace & Microsoft Office -**For reporting, collaboration, documentation, and content planning.

**WHAT SUCCESS LOOKS LIKE FOR THIS ROLE**

Within the first 6-12 months, you have established a cohesive, measurable digital strategy that consistently generates qualified leads, increases brand visibility, and informs leadership decisions. Campaign ROI is transparent and improving quarter over quarter and Move Mobility’s digital presence is recognized as best-in-class within the mobility and healthcare markets.

Pay: From $65,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Work Location: In person