Digital Marketing Specialist
1 week ago
**Description**:
**Responsibilities**:
- **Social Media Management**: Design, build, and maintain our company’s social media presence across all relevant platforms, ensuring consistent brand messaging and engagement.
- **Content Generation**: Create, curate, and manage all published content (images, video, written) that aligns with our brand voice and drives engagement and conversions.
- **Digital Strategy Support**: Provide ideas and suggestions to enhance our digital and marketing strategy. Collaborate with the Marketing Manager to ensure alignment on all marketing initiatives with the company’s greater goals.
- **Video & Graphic Design**: Produce engaging video content and graphic designs to support marketing campaigns, social media posts, and other digital initiatives.
- **Segmentation & Nurture Journeys**: Build and manage segmentation and nurture journeys using Pardot/Account Engagement by Salesforce to optimize lead generation and customer engagement.
- **Reporting**: Develop and present regular reports on digital marketing performance, providing actionable insights to stakeholders and making data-driven recommendations for continuous improvement.
- **Innovative Growth Strategies**: Brainstorm new and creative growth strategies that align with the company’s business objectives.
- **Collaboration**: Work closely with other departments to ensure marketing initiatives are aligned with overall business goals.
- **User Experience Optimization**: Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a strong portfolio of successful social media, content creation, and digital strategy campaigns.
- Experience with Salesforce and Account Engagement (Pardot) is a plus.
- Extensive experience in leveraging nurture campaigns and marketing automation systems.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in video production and graphic design tools (e.g., Adobe Creative Suite).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Pay: $50,000.00-$75,000.00 per year
Additional pay:
- Bonus pay
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Work from home
Flexible language requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: Hybrid remote in North York, ON M3J 2J4
Expected start date: 2024-11-01
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