Marketing Specialist

5 days ago

Markham, Canada MBI Brands Full time

**This is a Contract position for Maternity Leave cover**

**Overview of Role**

**Responsibilities - National Marketing Support**
- Managing stock levels of point-of-purchase (POP)/marketing material
- New store shipments
- Database (Smartsheets) management
- Sending memos on behalf of marketing and other departments
- Shipping of POP/marketing material
- Replying to marketing related Guest inquiry
- Sending follow up letters/coupons to Guests
- Liaising with print/distribution companies, placing and managing orders
- Coordination of product drops for PR purposes
- Booking and making arrangements for meetings both internal and external
- Planning and coordinating period promotions, events, or information session
- Other duties as required

**Responsibilities - Digital Marketing Support**
- Working cross-functionally to strategize, devise and execute marketing campaigns
- Collecting data on marketing campaigns
- Planning and coordinating promotions, events, or information sessions regarding the app
- Building and developing relationships with key business stakeholders
- Leveraging analytics and competitive analysis to help create new campaigns
- Supporting the optimization of marketing channels and ROI
- Managing app related inquiries and Guest recovery through mobile support
- Cross functionally create and execute app training on new and existing app features, functionality and processes
- Utilizing and managing app portal (software) as well as conducting frequent app testing to ensure successful app functionality
- Implementing price increases and managing pricing consistency with third party delivery partners

**Required Experience and Skills**
- At least 3 years’ experience in administrative role (ideally with similar responsibilities)
- Post-secondary degree/diploma or equivalent work experience
- Education and/or experience in marketing
- Solid writing/communication skills
- Friendly, outgoing, strong interpersonal skills; great listener
- Self-starter and self-motivating - can set priorities and tasks based on overall objectives
- Excellent time management skills
- Detail oriented and adaptable to change
- Restaurant / QSR experience an asset
- Ability to travel if required
- Successful completion of criminal background and credit checks required

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