Marketing & Social Media Coordinator

5 days ago

Maple, Canada Eagles Nest Golf Club Full time

JOB OVERVIEW

RESPONSIBILITIES
- Develop annual marketing strategies and associated execution plans that align to ENGC corporate strategy and objectives
- Create and implement content editorial calendars to manage content and plan specific, timely marketing campaigns
- Support accountability by setting KPIs and tying company performance, compensation, and promotions to tangible results
- Define and direct marketing programs for brand awareness, demand creation, lead generation, and interface with Sales for lead tracking and management
- Effectively resolve efficiency issues across the marketing/sales and customer success functions
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies
- Manage marketing budget
- Attend applicable industry-specific conferences and various proven-effective online courses
- Social Media content creation and posting on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. Report on social analytics
- Website updates
- Digital Sign Display
- Print/publishing experience, radio/TV, mass media buying.
- Managing online accounts for Shopify, WeddingWire, Event source, WedLuxe, ReadyMag, etc.
- Creation of marketing and in-house promotional material

QUALIFICATIONS
- Degree in Business, Marketing, Communications, or equivalent education
- A minimum of three (3) years professional hands-on experience developing and executing marketing concepts, strategy, and product services or product management; prior experience in advertising, media and/or subscription-based business a plus
- Experience with Salesforce Marketing Cloud and Jonas and is an asset
- Experience with Google Analytics, MS Office, and Canva
- Knowledge and experience in digital marketing
- Experience with Facebook Business Manager, and Google Ads
- Video, Photography and Graphic Design skills

ADDITIONAL ASSETS
- Comfortable with conflict, addressing issues, and solving problems in a practical and healthy manner
- Data driven, analytical, intuitive and results oriented
- Strong verbal and written communication skills, good at developing interpersonal relationships
- Reliant on both quantitative and qualitative analysis
- A skilled team-player who invests in developing high-performance, customer centric, and collaborative people and teams
- Approachable personality that fosters collaboration, team building, innovation, respect, and high engagement
- Excellent copy generation and editing/grammar skills
- Able to work independently and closely with Director of Sales & Marketing
- Strong time management and works well with tight deadlines

This position offers a great opportunity to work in a dynamic environment where creativity and innovation are valued. If you have a passion for social media and meet the requirements, we would love to hear from you

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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