Union Digital Campaign Organizer

Job Title**:Union Campaign Digital Organizer**

Salary**:Commensurate on Experience**

Location**:Toronto,**_**or**_ **Vancouver area office**

The Service Employees International Union 2 (SEIU 2) is a 20,000-member organization that represents workers in British Columbia, Alberta, Manitoba, Ontario, New Brunswick and Nova Scotia. **We are currently seeking a Union Campaign Digital Organizer.**

At SEIU 2, our mission is to provide our members with a voice in the workplace, in their union and in the larger community. Through our actions, we intend to create a more just and humane society. We are committed to protecting and improving the lives of workers and their families. We will work to improve and protect the services we provide to our communities. We believe that by working together as a united front, we can win better contracts and build industry power.

**Position Summary**:
We are looking for a dynamic and effective Union Campaign Digital Organizer to run engaging issue campaigns online, in tandem with the union’s efforts to attract new union members, strengthen the bargaining power of existing members, and run public advocacy campaigns that advance the rights of workers in Canada. This job will require expertise with social media and social media campaigns, including, but not limited to advertising and familiarity with various social media platform best practices.

**Responsibilities**:

- **Advertising (Paid Media)**

a) Collaborate with field and political organizers to define digital advertising goals aligned with broader organizing campaign objectives.

b) Develop and implement A/B testing protocols to optimize ad creative, copy, placements, and targeting.

c) Coordinate with the Communications Director to draft responses to public comments on ads.

d) Monitor ads and associated engagement daily to identify opportunities to improve performance or initiate organizing conversations.
- **Organic Social Media**

a) Develop and maintain a monthly social media content calendar, aiming for at least one post per day. Posts should tie into organizing-related calls to action (CTAs) whenever possible and include a variety of formats:
i. Videos and reels

ii. Photos with quotes

iii. Memes and trending content adapted to labor/worker rights messages

iv. Article links

v. Coalition and solidarity content

b) Monitor and respond to social media comments and direct messages. Escalate issues or opportunities to relevant organizers or the Communications Coordinator.

c) Draft and publish rapid-response posts to supplement the pre-scheduled calendar as events unfold.

d) Prewrite and schedule posts in support of live or in-person events as needed.

e) Conduct a monthly performance analysis of organic content, measuring engagement, shares, and CTA conversion rates. Use findings to improve future content strategy.
- **Data Management**

b) Set up and maintain automations that link all digital CTAs (ads, petitions, sign-ups, etc.) to the campaign’s database/CRM (typically Action Network), ensuring seamless follow-up.

c) Collaborate with organizing staff to develop and maintain a robust tagging and lead assessment system that supports automated follow-up, leadership identification, and turf prioritization.
- **Digital Leads and Leadership Development**

b) Identify and cultivate potential digital leaders from a variety of sources:
i. Digital leads

ii. Survey respondents

iii. Active commenters or content sharers

iv. Organizer referrals

c) Design and lead regular (monthly or quarterly) digital leadership trainings for identified digital leaders and internal staff, covering topics such as:
i. Best practices for digital content creation and amplification

ii. Online organizing conversations

iii. Platform-specific strategy

iv. Other digital tools, as needed, based on campaign priorities
- **Action Network & Texting Platform Point Person**

d) Coordinate with data specialist to ensure up to date data in the platforms.
- **General Comms Support**

a) Assist the Communications coordinator as needed in media relations work, website builds and updates, lit development, etc.

**Qualifications**:

- Demonstrated passion for progressive politics and social justice.
- Previous experience in field organizing and a commitment to working in the field to capture content.
- Familiarity with a range of online campaigning tools, tactics and strategies.
- Knowledge of trends and technologies used in digital organizing including platforms like Facebook, Instagram, BlueSky, TikTok, etc.
- Ability to create Meta and Google ads.
- Previous experience in online organizing, political campaigns, and/or customer service very advantageous but not required.
- While experience with Action Network is preferred, training can be provided.
- Creative and loves problem-solving.
- Ability to write concisely, clearly and quickly.
- Experience with Adobe Suite (basic graphic and layout design skills in Illustrator, InDesign, Photoshop or online prog